Stories

June 23, 2023

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Christina is a dancer and the studio director of Lisa Performing Arts located in Bay Area. Through her dance performances, she tells stories about Chinese culture, including the ways people live, their mannerisms, and their unique clothing, all while passing down their unique stories from generation to generation.

Christina’s journey has been filled with success and opportunities for her dancers to showcase their Asian American dance styles. They have competed at international competitions, premiered on NBC TV, and performed at various high-caliber events. Most recently, they were given the privilege of performing a halftime show for the NBA Golden State Warriors.

The troupe brought a unique and cultural experience to the game featuring the dynamic handkerchief dance, graceful and fluid movements of the ribbon dance, and intricate lantern dancing. The performance was the first of its kind, featuring “authentic Chinese dance” and a combination of fusion styles they have learned.

Read through as Christina delves deeper into the creative process of choreographing a new dance, her recent performance at the NBA Golden State Warriors halftime show, and the importance of celebrating one’s cultural identity.

BRIDGING THE GAP BETWEEN AMERICAN AND ASIAN CULTURES

Growing up as an Asian American, I experienced a lack of representation of Chinese culture in mainstream American platforms and faced the challenge of reconciling my traditional Chinese culture with the dominant American culture, which often excluded Asian Americans and perpetuated stereotypes.

I found solace in Chinese dance — a beautiful and intricate art form often overlooked in mainstream American platforms. My passion for bridging the gap between American and Asian cultures began when I started learning Chinese dance, which surprised me because not many people knew about it beyond the “lion dance.”

Chinese dance involves advanced technique, beautiful costumes, and a variety of unique dance styles, including Mongolian, Tibetan, Dai, Classical, and more. However, I noticed a lack of appreciation for Chinese dance at school rallies, outside performances, and dance competitions.

As I grew older, I realized that to bridge the gap between American and Asian cultures, I needed to find a way to blend the two in a way that was accessible and appealing to both. I was inspired by the success of Bollywood dance in America and dreamed of Chinese dance becoming just as popular. To achieve this, I realized it was necessary to incorporate elements of mainstream styles such as “contemporary” movements, technique, and storytelling, while adding our own Chinese dance elements such as costuming, music, and style.

I worked to create an “East meets West” fusion style of dance that combined both American and Chinese elements. I hoped to bring together teachers and dancers of both backgrounds to learn and appreciate each other’s styles and create unique fusion styles as Asian Americans.

Through my work in Chinese dance, I have seen a growing interest and appreciation for the art form from people of all ethnicities. I am proud to have helped spread awareness and understanding of Chinese culture and have given a voice to Asian Americans in the performing arts world.

Looking forward, I hope to continue to promote authentic representations of Chinese dance in mainstream media and to build a more diverse and inclusive society by encouraging greater cultural understanding and appreciation. My goal now is to form connections with Hollywood networks to ensure that authentic Chinese dance is portrayed in film and music videos and to prevent cultural appropriation.

I believe that the performing arts provide a universal language through which we can all communicate and that by embracing and celebrating our cultural identities, we can build a more harmonious and united world.

BEING ASIAN IS A STRENGTH, NOT A WEAKNESS

My interest in dance began at a young age. My mother was a professional dancer in China who opened her own dance studio in the US. I was exposed to a variety of dance styles, which allowed me to form strong friendships with people of all ages and backgrounds. Through dance, I not only learned about movement and performance, but also about teamwork, leadership, and resilience.

As I grew older, I became passionate about promoting and showcasing Chinese culture through dance. Chinese dance is a unique and vibrant art form with a rich history and tradition. It has a diverse array of costumes, props, and ethnic styles, as well as stunning technical skills, it was a hidden gem waiting to be shared on a larger platform. I felt that it was important to share this cultural identity with others and to show that being Asian is a strength, not a weakness.

Today, I am proud to say that our studio is well-known and respected in the Bay Area. Through our performances and outreach, we have been able to promote Chinese culture and inspire others to celebrate their own cultural identity.

I felt that it was important to share this cultural identity with others and to show that being Asian is a strength, not a weakness.

-Christina Wang

THE CREATIVE PROCESS

When choreographing a new dance, my creative process starts with considering the group of dancers I’ll be working with for the season. I think about each dancer’s individual strengths and how to create unity among the group. This includes deciding on a dance style that fits the group and identifying which dancers will perform which roles.

I then search for songs that will sound intriguing to the audience and consider modernized versions of traditional Chinese music if possible. Next, I find costumes that are in-season and on-trend to bring a contemporary Chinese feel to the performance. I also draw inspiration from trending technical work and group lifts that can work well with the group, as well as any props we may be using. The movements and facials themselves tell the story, and I choose ethnic styles that reflect the particular cultural traditions we’re exploring.

When creating a production piece, I try to tell a story that is easily understood by the audience. To achieve this, I brainstorm ideas inspired by TV shows, movies, and Chinese folklore that can be given an added twist through the use of props. For example, for our piece “The Legend of Avatar: East meets West,” we used props to tell the story of using Earth’s four elements.

Production pieces are more complex to choreograph, as I need to think about how different sections will mesh, color coordination for costumes, smooth transitions between segments, and how to coordinate rehearsals for a large group of people. I also need to consider which parts of the performance to cut or keep, depending on whether we’re performing for a competition or for a show. It’s a true team effort, with many people involved behind the scenes, including visionaries, teachers, prop makers, parents, costume designers, music editors, and dancers who make the vision come to life.

A PRICELESS MEMORY

The dance troupe’s recent halftime show performance for the NBA Golden State Warriors was a truly special and memorable experience. As the first Chinese dance studio to put on a full dance production at the Chase Center, it was an incredible honor to be able to showcase Chinese culture on such a large platform. While martial arts and lion dance have been featured in the past, Chinese dance had never been given the same opportunity until now.

This milestone not only allowed us to introduce Chinese dance to a wider audience who may not have seen it before, but it also provided a priceless memory for our dancers.

BREAKING DOWN CULTURAL BARRIERS

In addition to positive feedback on our technique and performances, we’ve also received comments on how our troupe’s performances have helped to promote cultural awareness and diversity. 

People have expressed appreciation for the opportunity to learn about Chinese culture through our dances, and many have shared how our performances have inspired them to explore and appreciate their own cultural heritage. We’ve also received word that our performances have helped to break down cultural barriers and build bridges between different communities. It’s all very encouraging and it keeps us motivated to continue doing what we do.

EMBRACING YOUR CULTURAL IDENTITY

For young Asian Americans who may be struggling with their cultural identity, my advice is to embrace your uniqueness and find your community. Don’t be ashamed or embarrassed about your heritage, as it is a valuable part of who you are.

Surround yourself with like-minded individuals who share your values and can help you grow. You can seek out cultural groups or organizations in your area, attend cultural events, or connect with others through social media.

Additionally, try to think outside the box and find creative ways to integrate your cultural identity with what people are already comfortable with, while highlighting the unique aspects of your heritage. 

Finally, don’t be afraid to take risks and pursue your passions, even if they may not fit the mold of traditional expectations. By embracing your cultural identity and celebrating your heritage, you can become stronger and more confident and inspire others to be the same.

Don’t be ashamed or embarrassed about your heritage, as it is a valuable part of who you are.

-Christina wang

VISION FOR THE FUTURE

Looking ahead, my vision for the future of my dance troupe and work in promoting Asian culture is to continue expanding our reach and impact. One of my top goals is to provide more opportunities for our dancers to perform at high-caliber events such as the White House, the Olympics, and major award shows like the Oscars and Grammys.

Beyond these major platforms, I hope to see Chinese dance become a more integrated part of the arts and cultural scene, potentially even becoming part of school curriculums to expose young people to this beautiful art form at a young age.


In the long term, I would love to take our work to the next level by establishing a Chinese American dance studio with a dance-specific talent agency sector, through which casting directors would be able to select dancers who can perform authentic Chinese dance for film, media, and commercials. This would create more opportunities for dancers to showcase their skills and help to further promote and introduce Chinese culture to a bigger audience.

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Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

Stories

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

From Public Accounting to Personal Freedom

For most people in the accounting world, success looks like a corner office, a big team, and an endless stream of clients. For Angel Zhen, CPA, MST, success meant something entirely different — independence.

“I wanted to build something that valued freedom, quality, and impact,” he says. “After years in public accounting, I saw how the system rewarded long hours over real results. I knew there had to be a better way — to build a high-performing firm without sacrificing your life.”

That clarity led Angel to found Pasadena Tax CPA, a one-person practice that now generates over $500,000 in annual revenue and serves more than 300 clients nationwide. Angel’s work has earned national recognition from both CPA.com and the AICPA, including being named a 2025 Innovative Practitioner Award Finalist and 2025 Leadership Academy Selectee.

From Public Accounting to Personal Freedom

Turning Loss into Leadership

Angel’s story didn’t begin with business success. It began with loss.

“In April 2020, my dad passed away unexpectedly,” he recalls. “Because COVID hit and I was deep in tax season, I didn’t get to see him one last time. That moment changed everything — life, time, and purpose.”

Like many in Asian families, Angel describes his father as the pillar — the provider and decision-maker everyone looked up to. When he passed, Angel knew it was his turn to step up.

He moved back home to Rosemead, California, to take care of his mom and rebuild his life. What began as a moment of grief became a defining transformation. “Starting over during a pandemic forced me to innovate to survive,” he says. “I turned loss into fuel and fear into focus.”

Five years later, that focus became a thriving solo CPA firm built on innovation, strategy, and heart.

“There’s a Chinese saying, 苦尽甘来 — after bitterness comes sweetness,” Angel says softly. “Every struggle built the clarity, strength, and mindset that led me here today.”

Challenging the Traditional CPA Model

Angel’s biggest challenge wasn’t the market — it was his own mindset. As an Asian CPA, he grew up with messages about safety and stability: work hard, follow the rules, don’t take risks. But entrepreneurship demanded something different.

“I had to unlearn the belief that success required a big team, long hours, or a corporate ladder,” he explains. “I built systems, automations, and pricing models that gave me confidence and time back.”

Those systems didn’t just make him efficient — they made him exceptional. Today, Pasadena Tax CPA is recognized as one of the most efficient solo CPA firms in the nation, a model of what’s possible when technology meets intention.
His book, The Profitable Solopreneur Playbook, expands on that mission — teaching other CPAs and solo business owners how to build practices that generate both profit and freedom.

Challenging the Traditional CPA Model

Redefining Success in the Modern Asian American Dream

Angel’s success challenges a long-held cultural narrative — that stability and ambition are mutually exclusive. His mission is to show Asian professionals that they can have both.

“For the Asian community, I want to normalize the idea that you don’t have to choose between stability and ambition,” he says. “You can honor your roots while building your own path.”

Through mentorship, education, and storytelling, he’s helping others reclaim the idea of financial independence — not as a luxury, but as a form of empowerment. His philosophy is simple but powerful: “Build with intention, clarity, and courage.”

A Beacon of Innovation and Leadership

Angel’s recognitions from CPA.com and the AICPA are more than professional honors — they’re milestones in a larger movement to modernize the accounting industry.

“Being recognized by CPA.com as one of the most innovative practitioners isn’t just about accounting,” he says. “It’s about leadership, legacy, and resilience.”

His nomination for the 2025 Innovative Practitioner Award celebrates his ability to merge technology and empathy — running a fully remote, tech-driven practice that still feels deeply personal.
🗳️Vote for Angel Zhen, CPA → cpa.com/innovative-practitioner

Rooted in Legacy, Driven by Purpose

What drives Angel today isn’t just revenue or recognition — it’s the promise he made to himself after his father’s passing: to live with intention.

“I’m proud of building a $500K+ one-person CPA firm from scratch — without a team, referrals, or outside funding,” he reflects. “It’s proof that with clarity, systems, and consistency, one person can do extraordinary things.”

Beyond his business, he continues to inspire thousands of professionals across CalCPA, Asian Hustle Network, and beyond — showing that even in an industry built on rules, creativity and freedom can lead the way.

Rooted in Legacy, Driven by Purpose

About Angel Zhen, CPA, MST

Angel Zhen is the founder of Pasadena Tax CPA, a one-person firm serving clients nationwide with a focus on tax strategy, clarity, and efficiency. He has been recognized by CPA.com as a 2025 Innovative Practitioner Award Finalist and by the AICPA as a 2025 Leadership Academy Selectee. Angel is also the author of The Profitable Solopreneur Playbook, helping others design businesses that create both wealth and freedom.

🗳️Vote for Angel Zhen, CPA as the 2025 Innovative Practitioner

https://www.cpa.com/innovative-practitioner

Connect with Angel Zhen

LinkedIn: linkedin.com/in/angelzhencpa 

Website: www.pasadenatax.cpa

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Stories

Singapore’s Snack Revolution: How The Golden Duck Turned Salted Egg Yolk Into a Premium Global Phenomenon

Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck
Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck

Growing up with Asian snacks like salted egg yolk chips meant savoring flavors that felt both comforting and unforgettable. Yet when Jonathan Shen and Chris Hwang turned their eyes to the global market, they saw a different reality: these beloved treats were undervalued, underpriced, and largely overlooked by international consumers.

Back in 2015, Singapore’s FMCG market was crowded, dominated by established Western brands. Asian flavors were largely seen as niche, affordable snacks rather than premium products you’d gift or showcase in events.

Jonathan and Chris quickly recognized a gap: millennial consumers craved adventurous, culturally rooted flavors, but no brand was presenting them in a way that made people proud to share them.

They founded The Golden Duck with a vision to elevate Asian snacking to a globally aspirational experience.

Today, The Golden Duck has sold over 20 million packs worldwide, and is stocked in 650+ Woolworths and Metro stores.

How It Began: Inspiration from a Familiar, Unlikely Flavor

Jonathan Shen and Chris Hwang didn’t start with a massive budget or fancy offices. What they had was complementary expertise, and a shared passion for snacks. 

Jonathan, with a keen eye for branding and marketing, looked at salted egg yolk and asked: what if salted egg yolk could feel luxurious? 

While ubiquitous in Asia, it was rarely found outside hawker stalls or home-cooked dishes.

Chris, a stickler for quality and craftsmanship, understood that getting the recipe and packaging right could make all the difference.

When it launched, crowds queued for hours, wanting to get their hands on chips that tasted like home but looked like luxury. The Golden Duck’s Salted Egg Yolk later earned Jonathan & Chris recognition on Forbes 30 Under 30 Asia.

How It Went: Bold Flavors, Relentless Hustle

Entering a competitive FMCG market without big funding meant bootstrapping everything—from sourcing ingredients to hand-packing orders. They had to balance daring flavors with high-quality production, ensuring every snack met premium standards.

It wasn’t just about product innovation. Breaking into a market dominated by Western brands meant shifting perceptions: convincing consumers that Asian snacks could be modern and premium. Every unconventional pairing, every new flavor, was a calculated risk.

Chris ensured every ingredient and recipe exceeded expectations, while Jonathan told the story in a way that resonated with millennial snack enthusiasts.

They launched pop-ups, engaged directly with customers, and refined details one by one. Salted egg yolk became their signature flavor, but it was only the beginning. The Golden Duck now offers a growing range of gourmet Asian-inspired snacks, from Chilli Crab Seaweed to Tom Yum Goong and Spicy Mala Hot Pot.

What’s Next For The Golden Duck?

The Golden Duck isn’t slowing down. In 2025, the brand launched a new line of canister chips for Western markets including Australia, the United States, and Canada, with bold flavours like bold flavours like Truffle Wagyu, Kombu Seaweed Butter, and Sour Cream & Sriracha. At the same time, the company is actively entering new markets such as the UK, Europe, and China.

Innovation and sustainability remain at the heart of The Golden Duck’s strategy. The company continues to explore new flavors and formats while sourcing real ingredients to deliver premium, authentic taste experiences.

With every new flavor and product, Jonathan Shen and Chris Hwang are proving that Asian snacks can be premium and globally celebrated. Every bite is a story of heritage, innovation, and taste waiting to be told.

Connect With The Golden Duck

Website: https://www.thegoldenduck.co/

IG: @thegoldenduck.sg

@thegoldenduck.au

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Stories

From Prison to Purpose: How Tuan Huynh Brewed Redemption Into VietFive Coffee

When you walk into VietFive Coffee in Chicago’s West Loop, the first thing you notice isn’t the rich aroma of Vietnamese Robusta beans. It’s the energy. Strangers sit shoulder-to-shoulder, conversations spark, and a sense of belonging fills the air. For founder Tuan Huynh, this space is far more than a café. It’s proof that redemption is real.

Tuan didn’t set out to build a coffee brand. He set out to rewrite a life story that once seemed destined to end behind prison walls. Today, he’s not just serving bold coffee; he’s serving hope, heritage, opportunity, and community.

The Darkest Chapter

Tuan’s early life was marked by conflict. Born in Vietnam, his family fled to the U.S. when he was just three years old, carrying little more than hope for a better future. They settled in government housing, where poverty pressed down on daily life. Like so many kids searching for belonging, Tuan got swept into the culture of gangs and drugs. At just 18 years old, barely an adult, his life took a devastating turn.

Convicted of first-degree murder, Tuan was sentenced to life in prison with the possibility of parole after 15 years. He spent the next decade and a half in Lansing Correctional Facility, one of the country’s maximum-security prisons.

Prison has a way of stripping people of their identity. For many, it cements a cycle of despair. But for Tuan, it became the crucible where transformation began. “Even in the darkest places,” he says, “I knew my story wasn’t finished.”

Choosing Creativity Over Despair

Inside those walls, during the latter half of his prison experience, Tuan chose to reimagine his life. He leaned into art and design, creative outlets that gave him purpose and revealed a talent for visual storytelling. Every sketch, every concept was an act of defiance against the idea that his future had already been written.

When he was finally paroled on June 21st, 2011, a date and time he still recalls with reverence, Tuan stepped into a world that had changed beyond recognition. He was a free man, but freedom didn’t come with an instruction manual. He carried the stigma of incarceration, the weight of lost time, and the daunting task of rebuilding from scratch.

A Door Opens in the Most Unexpected Place

Determined not to waste his second chance, Tuan pursued higher education, earning a Bachelor of Fine Arts in Conceptual Design. His portfolio caught the attention of the world’s largest advertising agency, which offered him a role in Chicago. For a refugee kid who had once been told he would never amount to anything, it was validation.

But something was still missing. After eight years in advertising, Tuan felt the pull of something deeper, something personal. On a trip back to Vietnam, the first since leaving as a child, he discovered his family’s legacy: generations of farmers cultivating Robusta coffee. That revelation ignited a vision.

Coffee, he realized, could be the perfect medium. It wasn’t just a drink. It was heritage, resilience, and connection poured into a cup. And with that, VietFive was born.

Tuan Huynh (right) with his uncle

Building VietFive Against All Odds

Launching a business as a formerly incarcerated person was no small feat. Doors closed before Tuan could step through them. Banks hesitated, investors doubted, and skeptics assumed his past would define his future. But Tuan refused to let rejection write his story.

Instead, he built VietFive from the ground up, importing beans from his family’s farm, shaping the brand through design, and pouring his heart into creating not just a business, but a movement.

VietFive is vertically integrated, meaning Tuan controls the process from farm to cup. That ensures authenticity, quality, and fair practices. But more than that, it provides every sip tells a story. A story of Vietnamese resilience. A tale of personal redemption.

The Power of Representation

For Tuan, VietFive is not just about coffee. It’s about representation. Too often, the stories of immigrants, refugees, and formerly incarcerated people are missing from mainstream narratives. By building VietFive, Tuan created a stage where those voices can’t be ignored.

“When people drink our coffee,” he says, “I want them to taste more than flavor. I want them to taste legacy, survival, and pride.”

That representation extends to the community VietFive has built. Walk into the café, and you’ll see it as a true “third space” where all are welcome. From business leaders to students, from immigrants to lifelong Chicagoans, VietFive has become a gathering point for connection.

Turning Pain Into Purpose

Tuan’s proudest achievement isn’t revenue numbers, though VietFive is on track to approach seven figures this year. His real pride is seeing familiar faces return, watching conversations unfold, and knowing that his café has become a home for many.

The struggles he faced, incarceration, rejection, and underrepresentation, didn’t vanish. But he reframed them. Each obstacle became a stepping stone, each “no” a chance to persist, each bias an opportunity to prove that transformation is possible.

In Tuan’s words, “VietFive is not just about beans. It’s about belonging.”

A Vision for the Future

Tuan’s mission is clear: to elevate Vietnamese Robusta on the global stage, to create spaces of connection, and to rewrite narratives that society often overlooks. He envisions VietFive not only as a coffee brand but as a global movement rooted in heritage and social impact.

For the Asian community, VietFive stands as an affirmation, proof that their culture, history, and voices belong at the table. For those who carry the weight of incarceration or failure, it’s a beacon of hope that broken beginnings can lead to beautiful new chapters.

Redemption in Every Cup

At its core, VietFive is more than coffee. It’s a story of redemption steeped into every brew. It’s the story of a refugee child who stumbled, a prisoner who refused despair, and an entrepreneur who now builds bridges where walls once stood.

When you sip VietFive, you’re not just tasting Robusta, you’re tasting resilience. You’re part of a narrative that proves our past does not define our future.

As Tuan Huynh himself puts it: “VietFive is my second chance in a cup. And I want every person who walks through our doors to feel that same possibility, that no matter where you’ve been, there’s always a way forward.”

Connect with Tuan Huynh

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There are two types of Attribution:

  • Single-source attribution: Credits are given fully to one touchpoint, assuming that is the most effective one at driving conversion.
  • Multiple-source attribution: More complex models. This type of attribution model acknowledges that multiple touchpoints contribute to the buying decisions and gives partial credit to each.

Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/