Bald, Bold, and Beautiful: Proud Of Being Fifty-Five Walking My Truth - AHN Media Group

Uncategorized

July 19, 2022

SHARE:

In the view of society, hair is connected with youthfulness and beauty in women, virility, and masculinity in men. It should come as no surprise that hair loss may make many men and women feel self-conscious. But should that be always the case?

Caroline Mangune Alanis was only 4 years old when she lost all her hair, “I don’t even know what it is like to have hair.” she said. Caroline has Alopecia Universalis (AU)  — the rarest form of Alopecia Areata, it’s an autoimmune condition that attacks the hair follicles.

Growing up Bald

Born in the Philippines to a strict father and a sweet and kind soul mother, as she describes, “My dad didn’t allow me to go out with friends a lot. I was never allowed to go on sleepovers.  He sheltered me from people. I never realized that until I was an adult, and reflected on my childhood.” She also has two brothers who were protective as well.

At the tender age of 4, she was already practicing “DAILY AFFIRMATIONS” although she never knew how impactful they were,  “I was always told to look in the front of the mirror.  I would say, I am beautiful, I am strong, I am special. I have beautiful eyes, beautiful skin, etc.”  Her parents never told her the pain and heartbreak of raising her, rather they just always told her how special and beautiful she was, “They always told me I was meant to stand out.”

She had no recollection of the time her hair started falling out, but she was told that her hair fell off within a 2-week time frame, “My mom said it could have been brought by stress from an earthquake we had in the Philippines.”  

Caroline was never allowed to say negative words about herself, or else her father would scold her. She was imparted that words she says about herself will either bring her up or tear her down, “So maybe I thought negative things about myself, but I never said it. Growing up bald, I never felt ugly, just incomplete.”

Growing up bald, I never felt ugly, just incomplete.

– Caroline Mangune Alanis

Although her parents taught her how to be courageous and had always made her feel how beautiful and blessed she was, growing up bald was not easy — she had to endure the everyday pressure of life. “There was the pressure of seeing little girls with beautiful hair and wishing every day that I had that. There was the pressure of kids being mean and pulling off my bandana and laughing at me because I was bald.” She faced the pressure of name-calling and bullying.

Caroline’s parents finally convinced her to start wearing a wig which, unfortunately, didn’t make things easier as she recalls. Walking home from school one day with her brother, a girl decided it would be fun to pull Caroline’s wig off and throw it on the ground. “At that moment, all I could do was cry and run home,” she adds, “every day I feared leaving the house, the emotional scar is unimaginable.”

She learned how to hide her AU, she felt as if people wouldn’t accept her for being her so it became a secret, and only her family and those she truly trusted, which were not many, knew the real Caroline.

In high school, only a handful knew about her AU, “which made it so easy to try to blend in since I never wanted to stand out, never!” The ironic part about it, as Caroline describes, was she would always be the one to be called by her teachers to lead a project, sing solos, and participate in plays and fashion shows. They even nominated her to join the homecoming queen and enter a beauty pageant. However, “I realized that my fear never really went away by keeping my AU a secret and the emotional scar was also still a part of my life.”

Every day I feared leaving the house, the emotional scar is unimaginable.

-Caroline Mangune Alanis

Being Bold With The Love Of Her Life

She met her husband Mark from work, where they were both managing stores at a mall in Chicago. They became best friends and were each other’s plus one at weddings, “We didn’t start dating until I transferred to another mall.” she said.    

But the day has to come when she must tell Mark about her condition, “Telling Mark about my alopecia was very difficult. He once told me that he loved hair and eyes on a woman,” she adds, “He himself has gorgeous hair.” Caroline felt she didn’t have one of the criteria Mark was looking for. Although she mentioned several times that she had something to tell him and he would always say “whenever you are ready.” Caroline thought that they both knew that Mark is aware of her wearing a wig, they just never talked about it. 

Mark and Caroline had been dating for about a year when she finally tried to tell him one evening. She got choked up and started crying. He told her, “Caroline, don’t you think I know you by now from your head down to your toes?” He had tears in his eyes. She then asked Mark why he didn’t tell her.  He replied, “I wanted you to trust me enough to tell me”.  

As they began to start their family, Caroline’s AU became their secret. She held her family bound to her alopecia. When her daughters’ were infants, she wouldn’t carry them in public for fear that they would pull her wig. “They were taught never to touch mommy’s hair, ever!” 

Her daughter could never have friends sleep over because it would be very uncomfortable for Caroline to be her in her own home. “My daughters were always fearful when we were out in public, especially on windy days.” 

Caroline’s baldness was a big secret, even her husband’s family didn’t know, “because I hid so much all my life, I didn’t realize I walked in fear every day.  I didn’t realize I lived in bondage.”

Mark told her, “Caroline, don’t you think I know you by now from your head down to your toes?” He had tears in his eyes. She then asked Mark why he didn’t tell her.  He replied, “I wanted you to trust me enough to tell me”.  

Embracing Being Beautiful

In the summer of 2015, her life opened a new door, she became a part of an International Alopecia Group on Facebook and realized that her journey with AU has prepared her to help others like her. She saw so many men and women devastated by losing their hair. They were going through a lot of emotional pain, “You see, alopecia can happen at any time in one’s life so the adults experience a loss and have to grieve.” Caroline said. Alopecia might not be life-threatening but it is life-altering. Hair, eyebrows, and lashes truly make a difference in one’s appearance, “I myself put my face on every day.” she added. 

She also saw some men and women walking proudly bald. One man, in particular, Anthony Carrigan, an actor who also kept his alopecia a secret but he came out and had been helping others and is a beacon of light.  

Then, Caroline started giving advice about doing daily affirmations, “doing lots of SELF LOVE!”  as well as giving makeup tips, the alopecia community knows her as the “Eyelash Queen”.

But once the parents of alopecia children started posting their heartbreaks, “that’s when I realized my parents’ challenges of raising me, a bald child.” Caroline started reiterating what her parents taught her. She gave advice to parents, about how special their child was, how they were perfect and beautiful just as they were. “Alopecia children are so strong,” she noted.

“I then realized I was all those things: perfect, beautiful, and strong,” she said, but her baldness was still a secret. Caroline thought to herself, how does she encourage others to accept themselves if she herself could not let people know about her condition? So as those thoughts lingered in her head, she began telling her family and friends — she only wanted to tell people, not show people. Her goal was to have 30 different wigs for each day of the month.

“But God! God had other plans for me,” the unexplainable started occurring, her wigs became unbearably uncomfortable to wear, “it almost felt like my scalp was burning,” which she thought was completely strange since she has been wearing them for 40 years. It took a lot to take a look at herself bald.  She then began to think, “How can I tell my daughters  and others that beauty really lies deep within if I myself can’t see past my lack of hair?”

On August 14, 2015, on her way home with her husband from dinner, Caroline’s wig was getting itchy so she took it off to scratch her head. She was about to put her wig back on but Mark held her hand to stop her. He said “Honey, don’t put it on, you’re fine. You are safe with me, nothing can hurt you, and no one will hurt you. You are beautiful.” She reluctantly did what he asked and wanted to be strong for him. 

Mark kept holding her hand tight and kept asking if she was okay,  “I just kept saying it is scary.”  As they were nearing their home, her husband pulled over and said “Come on let’s take a selfie.” to lighten the situation. Her husband dropped Caroline off in front of their home, with her wig in her purse. Mark told her to go ahead and go into their home.  

“For the first time in 40  years, I felt God’s love on my head. The soft wind touched my head, a few raindrops falling on my head. I cried and laughed as I ran to my house.” she recalls.  

After that night, her husband helped Caroline with her small steps into seeing herself for who she was — a beautiful woman living with AU. Slowly, she found herself no longer wearing her wigs. They would go on drives and take walks on the beach. “I felt free, my secret slowly fading; including the emotional scar.”

I felt free, my secret slowly fading; including the emotional scar.

-Caroline Mangune Alanis

“On Sept 9, 2015, I posted it on Facebook, I cried the whole night.  Everyone was so kind.  I was still afraid, but I started walking bald.” she expressed.

In the fall of that year, it started getting cold and she didn’t like her hats since they looked terrible without any hair. She was pretty sad because she really did not want to start wearing her wigs again, “I just prayed and asked God to lead me in what I am supposed to do. I got my answer on Sunday, October 4th,” A lady stopped her and asked if she has Alopecia, to which she responded “Yes!”. The woman said, so did she, and asked Caroline, how does she do it? — She knew the lady meant how she could walk around without her wig.

Caroline answered “I don’t know. This is all new to me. “God is giving me the strength to do this. I couldn’t have done this on my own.” So that day, she officially retired all her wigs. “Yes, I put them all away for those special occasions,” she added.

She has met so many people just like her all over the world which inspired her to start her own Alopecia Group in Chicago, where they meet once a month. “I love having a family I call my own, people who truly understand me.”

The Chicago Alopecians

Caroline together with her friends started the Facebook group, with her as the main facilitator. It is a place where they can share their personal journeys and ask for advice or help. The Chicago Alopecians’ mission is to ensure that no one feels alone. Recently, they have been planning to create more events to cater to everyone, children, teens, and men. 

“We each have our own alopecia journey and we just want to connect with each other,” said Caroline. They also allow wig vendors in the group, “Chicagoland is such a big place. I love having a solution for everyone in the group.” As of writing, they currently have 332 members, and they’ve also started an Instagram page to widen their reach.

For the international group, Caroline is also encouraging others to create their own alopecia groups — their own tribe in their local towns.

“I have always known God wanted me to stand out, but I was always afraid.  These days, I am no longer afraid to not have my wig on, I embrace it.”

Caroline is truly a woman who is defying what society calls “beautiful”. 

Related Articles

Founder-Images_3-2-scaled-jpg

Stories

Singapore’s Snack Revolution: How The Golden Duck Turned Salted Egg Yolk Into a Premium Global Phenomenon

Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck
Chris Hwang (left) and Jonathan Shen (right) – founders of The Golden Duck

Growing up with Asian snacks like salted egg yolk chips meant savoring flavors that felt both comforting and unforgettable. Yet when Jonathan Shen and Chris Hwang turned their eyes to the global market, they saw a different reality: these beloved treats were undervalued, underpriced, and largely overlooked by international consumers.

Back in 2015, Singapore’s FMCG market was crowded, dominated by established Western brands. Asian flavors were largely seen as niche, affordable snacks rather than premium products you’d gift or showcase in events.

Jonathan and Chris quickly recognized a gap: millennial consumers craved adventurous, culturally rooted flavors, but no brand was presenting them in a way that made people proud to share them.

They founded The Golden Duck with a vision to elevate Asian snacking to a globally aspirational experience.

Today, The Golden Duck has sold over 20 million packs worldwide, and is stocked in 650+ Woolworths and Metro stores.

How It Began: Inspiration from a Familiar, Unlikely Flavor

Jonathan Shen and Chris Hwang didn’t start with a massive budget or fancy offices. What they had was complementary expertise, and a shared passion for snacks. 

Jonathan, with a keen eye for branding and marketing, looked at salted egg yolk and asked: what if salted egg yolk could feel luxurious? 

While ubiquitous in Asia, it was rarely found outside hawker stalls or home-cooked dishes.

Chris, a stickler for quality and craftsmanship, understood that getting the recipe and packaging right could make all the difference.

When it launched, crowds queued for hours, wanting to get their hands on chips that tasted like home but looked like luxury. The Golden Duck’s Salted Egg Yolk later earned Jonathan & Chris recognition on Forbes 30 Under 30 Asia.

How It Went: Bold Flavors, Relentless Hustle

Entering a competitive FMCG market without big funding meant bootstrapping everything—from sourcing ingredients to hand-packing orders. They had to balance daring flavors with high-quality production, ensuring every snack met premium standards.

It wasn’t just about product innovation. Breaking into a market dominated by Western brands meant shifting perceptions: convincing consumers that Asian snacks could be modern and premium. Every unconventional pairing, every new flavor, was a calculated risk.

Chris ensured every ingredient and recipe exceeded expectations, while Jonathan told the story in a way that resonated with millennial snack enthusiasts.

They launched pop-ups, engaged directly with customers, and refined details one by one. Salted egg yolk became their signature flavor, but it was only the beginning. The Golden Duck now offers a growing range of gourmet Asian-inspired snacks, from Chilli Crab Seaweed to Tom Yum Goong and Spicy Mala Hot Pot.

What’s Next For The Golden Duck?

The Golden Duck isn’t slowing down. In 2025, the brand launched a new line of canister chips for Western markets including Australia, the United States, and Canada, with bold flavours like bold flavours like Truffle Wagyu, Kombu Seaweed Butter, and Sour Cream & Sriracha. At the same time, the company is actively entering new markets such as the UK, Europe, and China.

Innovation and sustainability remain at the heart of The Golden Duck’s strategy. The company continues to explore new flavors and formats while sourcing real ingredients to deliver premium, authentic taste experiences.

With every new flavor and product, Jonathan Shen and Chris Hwang are proving that Asian snacks can be premium and globally celebrated. Every bite is a story of heritage, innovation, and taste waiting to be told.

Connect With The Golden Duck

Website: https://www.thegoldenduck.co/

IG: @thegoldenduck.sg

@thegoldenduck.au

IMG_6214 (1)

Stories

From Prison to Purpose: How Tuan Huynh Brewed Redemption Into VietFive Coffee

When you walk into VietFive Coffee in Chicago’s West Loop, the first thing you notice isn’t the rich aroma of Vietnamese Robusta beans. It’s the energy. Strangers sit shoulder-to-shoulder, conversations spark, and a sense of belonging fills the air. For founder Tuan Huynh, this space is far more than a café. It’s proof that redemption is real.

Tuan didn’t set out to build a coffee brand. He set out to rewrite a life story that once seemed destined to end behind prison walls. Today, he’s not just serving bold coffee; he’s serving hope, heritage, opportunity, and community.

The Darkest Chapter

Tuan’s early life was marked by conflict. Born in Vietnam, his family fled to the U.S. when he was just three years old, carrying little more than hope for a better future. They settled in government housing, where poverty pressed down on daily life. Like so many kids searching for belonging, Tuan got swept into the culture of gangs and drugs. At just 18 years old, barely an adult, his life took a devastating turn.

Convicted of first-degree murder, Tuan was sentenced to life in prison with the possibility of parole after 15 years. He spent the next decade and a half in Lansing Correctional Facility, one of the country’s maximum-security prisons.

Prison has a way of stripping people of their identity. For many, it cements a cycle of despair. But for Tuan, it became the crucible where transformation began. “Even in the darkest places,” he says, “I knew my story wasn’t finished.”

Choosing Creativity Over Despair

Inside those walls, during the latter half of his prison experience, Tuan chose to reimagine his life. He leaned into art and design, creative outlets that gave him purpose and revealed a talent for visual storytelling. Every sketch, every concept was an act of defiance against the idea that his future had already been written.

When he was finally paroled on June 21st, 2011, a date and time he still recalls with reverence, Tuan stepped into a world that had changed beyond recognition. He was a free man, but freedom didn’t come with an instruction manual. He carried the stigma of incarceration, the weight of lost time, and the daunting task of rebuilding from scratch.

A Door Opens in the Most Unexpected Place

Determined not to waste his second chance, Tuan pursued higher education, earning a Bachelor of Fine Arts in Conceptual Design. His portfolio caught the attention of the world’s largest advertising agency, which offered him a role in Chicago. For a refugee kid who had once been told he would never amount to anything, it was validation.

But something was still missing. After eight years in advertising, Tuan felt the pull of something deeper, something personal. On a trip back to Vietnam, the first since leaving as a child, he discovered his family’s legacy: generations of farmers cultivating Robusta coffee. That revelation ignited a vision.

Coffee, he realized, could be the perfect medium. It wasn’t just a drink. It was heritage, resilience, and connection poured into a cup. And with that, VietFive was born.

Tuan Huynh (right) with his uncle

Building VietFive Against All Odds

Launching a business as a formerly incarcerated person was no small feat. Doors closed before Tuan could step through them. Banks hesitated, investors doubted, and skeptics assumed his past would define his future. But Tuan refused to let rejection write his story.

Instead, he built VietFive from the ground up, importing beans from his family’s farm, shaping the brand through design, and pouring his heart into creating not just a business, but a movement.

VietFive is vertically integrated, meaning Tuan controls the process from farm to cup. That ensures authenticity, quality, and fair practices. But more than that, it provides every sip tells a story. A story of Vietnamese resilience. A tale of personal redemption.

The Power of Representation

For Tuan, VietFive is not just about coffee. It’s about representation. Too often, the stories of immigrants, refugees, and formerly incarcerated people are missing from mainstream narratives. By building VietFive, Tuan created a stage where those voices can’t be ignored.

“When people drink our coffee,” he says, “I want them to taste more than flavor. I want them to taste legacy, survival, and pride.”

That representation extends to the community VietFive has built. Walk into the café, and you’ll see it as a true “third space” where all are welcome. From business leaders to students, from immigrants to lifelong Chicagoans, VietFive has become a gathering point for connection.

Turning Pain Into Purpose

Tuan’s proudest achievement isn’t revenue numbers, though VietFive is on track to approach seven figures this year. His real pride is seeing familiar faces return, watching conversations unfold, and knowing that his café has become a home for many.

The struggles he faced, incarceration, rejection, and underrepresentation, didn’t vanish. But he reframed them. Each obstacle became a stepping stone, each “no” a chance to persist, each bias an opportunity to prove that transformation is possible.

In Tuan’s words, “VietFive is not just about beans. It’s about belonging.”

A Vision for the Future

Tuan’s mission is clear: to elevate Vietnamese Robusta on the global stage, to create spaces of connection, and to rewrite narratives that society often overlooks. He envisions VietFive not only as a coffee brand but as a global movement rooted in heritage and social impact.

For the Asian community, VietFive stands as an affirmation, proof that their culture, history, and voices belong at the table. For those who carry the weight of incarceration or failure, it’s a beacon of hope that broken beginnings can lead to beautiful new chapters.

Redemption in Every Cup

At its core, VietFive is more than coffee. It’s a story of redemption steeped into every brew. It’s the story of a refugee child who stumbled, a prisoner who refused despair, and an entrepreneur who now builds bridges where walls once stood.

When you sip VietFive, you’re not just tasting Robusta, you’re tasting resilience. You’re part of a narrative that proves our past does not define our future.

As Tuan Huynh himself puts it: “VietFive is my second chance in a cup. And I want every person who walks through our doors to feel that same possibility, that no matter where you’ve been, there’s always a way forward.”

Connect with Tuan Huynh

AHS EMAIL ANGLE (5)

Blogs, Development

Understand Conversions with Attribution

To win your customers, you need to run many marketing activities across multiple channels. And then those conversions came pouring in, but you don’t exactly know where those conversions come from since there are too many ongoing activities. That’s what marketing attribution does. By assigning credit to touchpoints, you can gauge how effective each touchpoint is to the conversion.

There are two types of Attribution:

  • Single-source attribution: Credits are given fully to one touchpoint, assuming that is the most effective one at driving conversion.
  • Multiple-source attribution: More complex models. This type of attribution model acknowledges that multiple touchpoints contribute to the buying decisions and gives partial credit to each.

Understanding attribution will help you to know where the revenue comes from so you can optimize your budget and gain more from your spending. to said touchpoint makes it more effective and less costly. Understanding the journey can help you win the race.

Why Asian Hustle Solutions?

At AHS, we specialize in helping brands capture attention and inspire action — whether you’re launching a new product or scaling your business, we’ll guide you to marketing that resonates and delivers results.

If you want to learn more about our services, visit the Asian Hustle Solutions website at asianhustlenetwork.com/services/

AHS EMAIL ANGLE (4)

Blogs, Development

Know Your Value Proposition

Pain points and gain points are not necessarily new concepts, but some might think they are opposing concepts, when in contrast, the two complement each other. Through customer pain and gain points, you can get a better understanding of your customers’ needs, and offer a unique value proposition.

  • Pain point: As the name suggests, it’s something that “pains” your customers; an issue that they have that needs to be addressed; a challenge that they need to overcome.
  • Gain point: Gain point, on the other hand, is more about you. What can your product or service do for the customers; what can they gain from using your service; what can you help them with?

The two are extremely simple and are a good place to start when you’re trying to advertise your product or service since they consider both your and your customer’s sides to offer a value proposition that is valuable. 

[Book a FREE call with us]
If you want to explore our services more, visit the Asian Hustle Solutions website at AHS.