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September 11, 2023

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South Korean delivery giant, Baemin, has expanded its business horizons by venturing into the world of beauty in Vietnam. The company recently unveiled its very own beauty brand, Lazy Bee, offering a range of skincare and makeup products. This strategic move helps Baemin in diversifying its services beyond food delivery while capitalizing on the growing popularity of K-beauty trends in Vietnam.

Lazy Bee’s product lineup consists of 11 items, including facial masks, lipsticks, and toner pads. The brand’s core mission is to provide accessible and effective beauty solutions tailored to the specific needs of Vietnamese consumers. With Vietnam’s humid climate and environmental factors affecting skin, Lazy Bee focuses on creating products that address these challenges. The brand’s formulations are enriched with natural ingredients, such as calendula and red ginseng, sourced from Korea to cater to the local climate and skin types.

In its current phase, Lazy Bee products are exclusively available through the Baemin app, catering primarily to customers in Ho Chi Minh City. Baemin is actively working to enhance the user experience within the app. Additionally, the brand is organizing on-ground events in Ho Chi Minh City, offering customers the opportunity to personally experience their beauty products.

Looking ahead, Lazy Bee has ambitious plans for expansion. The brand aims to extend its reach through online sales platforms like Lazada, Shopee, and TikTok Shop in the coming months. Furthermore, Lazy Bee intends to establish a physical presence by collaborating with beauty retail chains and convenience stores. The brand is set to broaden its footprint by entering the Hanoi market and offering nationwide shipping, firmly positioning itself as a contender in Vietnam’s dynamic beauty industry.

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New Report Says There Is Still A Talent Crunch In Southeast Asia Amidst The Layoffs

One of Southeast Asia’s biggest job platforms, Glints, just put out a report that shows the situation may not be as severe as they seem.

Glints co-founder and CEO Oswald Yeo told TechCrunch that there has been a lot of funding injected into the IT business. This is a response to the two-to-three-year bull run, and as a result, several firms grew swiftly. 

Yeo said that Singaporean firms seemed to adapt fastest to macroeconomic changes and that this wasn’t a terrible thing because other firms wanted to move swiftly, too. 

Operations, finance, HR, and certain sales and marketing teams have been hit hard, while businesses turned to Vietnam and Indonesia, which have fewer layoffs, for top-tier technical personnel. Moreover, the pandemic has created a decentralized-minded workforce.

Yeo observed that the pandemic had made remote work more convenient, necessitating cost-cutting measures. Many firms turn to remote employment to optimize their human and financial capitals. 

They have seen that remote work prospects on Glints have expanded tenfold in a year. Some regional firms in Malaysia continue to hire foreigners, while others only hire Malaysians. According to Glints, mid-to senior-level employees’ compensation won’t diminish, but junior talent may.

One-year fixed-term contracts are another trend that helps firms predict their financial destiny, as employers are wary about signing long-term contracts. 

He believes that not everything was awful — the need for technological and product skills on Glints favored job seekers.

Layoffs help startups build core teams. Yeo said that because there is less rivalry for talent, it’s a fantastic moment for organizations in a strong position to hire top managerial talent.

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Founder of Penn Asian Senior Services Im Ja Choi Passed Away At 73

A well-known supporter of Asian American seniors and the founder and emeritus CEO of the nonprofit Penn Asian Senior Services, Im Ja Choi,  passed away on Wednesday, June 22, from lung cancer in a South Korean hospital, she was 73. 

A memorial service will be conducted on July 16 at 3:00 pm at the Evergreen Center in Philadelphia. Contributions in her name will be appreciated.

Ms. Choi was born in Seoul, South Korea in 1948, majored in literature, and graduated from Korea University. She moved to Philadelphia after marrying her childhood friend Jung Choi in 1971, where she studied organizational dynamics at the University of Pennsylvania. She was a top-producing real estate agent in the 1980s and 1990s. 

She started Penn Asian Senior Services in 2004 to help Asian American elders with linguistic and cultural obstacles. Because she couldn’t get home care for her mother, and after hearing horrible experiences from other caregivers, she founded the charity that provides in-home care and homemaking services in over two dozen languages.

She undertook the fundraising efforts and strategic planning of the nonprofit, for which the charity received grants from the U.S. Department of Health and Human Services and numerous organizations. 

Moreover, she has also opened an adult day care for immigrants with language and cultural barriers, a state-licensed vocational school for entry-level Asian health-care workers, and a seniors community center. 

In 2013, she received the Ellis Island Medal of Honor from the National Ethnic Coalition of Organizations. The Independence Blue Cross Foundation president Lorina Marshall-Blake wrote that the region needed more health visionaries like Im Ja Choi. Ken Yang, CEO of Penn Asian Senior Services, said Ms. Choi’s care, generosity, and love for her family and community matched her innovative leadership.

She was also recognized by the governor as a 2014 Distinguished Daughter of Pennsylvania for her “extraordinary service and achievements to the Commonwealth.” In the same year, she gave the commencement address at Penn State Abington where she quoted “Where there’s a will, there’s a way.”