Awaken* newsletter

December 9, 2024

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In this month’s edition of the Awaken* Newsletter, we speak with Kristy Kim, Founder and CEO of TomoCredit, a fintech startup focused on improving access to credit for underserved consumers. By using AI to evaluate real-time cash flow data rather than traditional credit scores, TomoCredit connects consumers with lenders.

Kristy discusses her journey as an immigrant, an Asian female founder, and an entrepreneur working to transform the financial industry. Through her leadership, TomoCredit aims to provide more people with better access to capital and lending opportunities.

Can you start by giving us an overview of your company and what you’re trying to solve?

Kristy Kim: Sure! At TomoCredit, our mission is to bridge the gap between underserved consumers and lenders using AI technology. We are focused on serving individuals who have been left behind by traditional financial systems, especially those without credit scores or with limited credit history.

There are millions of people in the U.S. who are underbanked, and the financial institutions that could potentially help them either don’t have access to their data or don’t understand their risk profile. We leverage AI to evaluate consumers based on their cash flow instead of relying solely on traditional credit scores. This enables us to match these individuals with lenders who are willing to serve them without taking on additional risk. Our platform helps both consumers and lenders—consumers get access to capital, and lenders expand their market in a low-risk way.

What motivated you to start TomoCredit?

As a first-generation immigrant from South Korea, I moved to the U.S. at eleven. In my early twenties, I faced the challenges of building my own credit history. After graduating from UC Berkeley, I worked in investment banking.

Despite having a stable income, I was denied an auto loan five times because I lacked a credit score. This experience highlighted a significant gap in the financial system, where many immigrants, young adults and many other underserved communities are excluded due to the absence of a credit history. After being turned down multiple times, I knew something had to change. I saw that the traditional credit system wasn’t serving millions of people, particularly immigrants, who had the ability to repay but lacked a credit history to prove it.

That experience of being excluded from the financial system really motivated me to find a way to help people like myself access the credit they needed. Determined to address this issue, I founded TomoCredit to provide credit solutions for those who, like me, struggle to access traditional credit avenues.

I wanted to create a system that didn’t rely on traditional credit scores but instead used alternative data, like cash flow, to assess creditworthiness. The idea was to connect underserved consumers to lenders in a way that wouldn’t increase their risk. TomoCredit was born out of this desire to make the financial system more inclusive—so others wouldn’t face the same rejections I did, and would have the chance to access capital and thrive.

As an immigrant founder, have you faced any challenges or biases in fundraising or building relationships with big institutions?

Kristy Kim: Yes, there are definitely challenges that come with being an immigrant founder, and at times, it can feel like an uphill battle. But, interestingly, my background has also played to my advantage.

As an immigrant, I have a unique lens on the problems facing underserved communities. I know firsthand what it’s like to struggle with the traditional credit system. I’ve faced the same barriers that many of our customers face, and that gives me an edge when I’m speaking to financial institutions. I’m able to say, “Look, I know my customers better than anyone else. These people are creditworthy, but they’re being overlooked by the traditional system.”

There is some bias, of course, especially when you’re dealing with legacy institutions, but I think they also recognize that I bring something different to the table—an intimate understanding of the market and the customers they often don’t have access to. Lenders are willing to listen because they know that by partnering with us, they can expand their pool of potential customers without taking on additional risk.

You’ve been in this industry for over five years now. What keeps you motivated despite the challenges you’ve faced?

Kristy Kim: That’s a great question. Honestly, the progress we’ve made keeps me motivated. Every year, I see the interest in our approach growing, and it reinforces that we’re heading in the right direction.

When we first started, it felt like I was an outsider trying to convince traditional financial institutions to embrace an entirely new way of evaluating credit. But now, year after year, we see more and more mainstream players realizing that there’s a huge market for underserved consumers—and that these consumers are creditworthy if we just use the right tools to understand them. It’s exciting to be at the forefront of this change.

For me, it’s not just about building a business—it’s about creating lasting impact. The U.S. consumer credit industry is worth over $4 trillion, and the fact that we are focusing on a largely ignored segment of that market feels like we’re making a real difference. And, of course, as a founder, seeing our technology evolve and improve with time and data is incredibly motivating.

How does your solution differ from other competitors in the market who are also targeting underserved consumers?

Kristy Kim: The key differentiator is that we don’t just rely on traditional credit scores to assess risk.

Our AI model is powered by cash flow data—essentially, we evaluate consumers based on their spending and income patterns, which gives a far more accurate picture of their financial health. Over the past five years, we’ve accumulated a wealth of data that allows us to refine our model, and with every new data point, we get better at underwriting.

Unlike competitors who may be using generic data or building from scratch, we have a more granular understanding of how underserved consumers behave financially. Additionally, the beauty of our system is that we’re not just looking at data from one financial institution—we’re aggregating data from multiple sources. Our customers might have accounts with multiple banks, and that gives us a fuller picture of their financial habits. In comparison, other companies might only have access to data from one bank, which limits their ability to assess risk accurately.

As a founder, what has been the most rewarding part of your journey so far, and what has been the hardest?

Kristy Kim: The most rewarding part has been seeing the validation from both the industry and our customers. When leaders of financial institutions tell me that TomoCredit makes sense, it’s incredibly validating. It’s a feeling of affirmation that, yes, we’re on the right path. But it’s also rewarding to see the real-world impact we’re having on people’s lives. We’ve helped thousands of people access capital who otherwise wouldn’t have had the chance.

On the flip side, the hardest part has been dealing with the mental burden of being a startup founder. When things are going well, it feels like everything is moving at full speed, but when challenges arise—whether it’s fundraising hurdles, market uncertainty, or hiring struggles—the pressure is immense. Unlike larger companies with more resources, startups have less margin for error. It can feel like one wrong move could jeopardize everything, and that can be emotionally exhausting. But it’s in those moments that you really find your resilience, and you learn that, no matter how tough it gets, you have to push forward.

As a seasoned founder, what key lessons from your previous startup experience have you applied to building TomoCredit?

When I launched my first company, I was in my early twenties, full of energy but lacking experience. It was a trial-and-error journey, where I learned a lot, but I quickly realized that having a clear vision and understanding the real impact you want to make is crucial.

Starting TomoCredit was a completely different experience. This time, I approached it with a clear strategy, having learned the importance of tackling a problem that I was personally passionate about. My previous startup experience taught me how to make more strategic decisions, prioritize what matters most, and stay resilient through the inevitable ups and downs of entrepreneurship.

What advice would you give to aspiring founders, particularly those who may be feeling discouraged after a tough year?

Kristy Kim: My advice would be to stay grounded in your purpose and conviction. It’s easy to get distracted by the ups and downs of the startup world, but at the end of the day, your mission should drive you more than the fear of failure or the setbacks you face along the way.

When I first started my company, it wasn’t about just building a business—it was about solving a real problem that I deeply cared about. The passion for the idea needs to be stronger than the fear of failure. Even if things don’t work out the way you hope, you can still be proud knowing that you tried to create something that could have made a real impact.

The most successful founders I know are the ones who are able to maintain a strong sense of purpose, even when it feels like everything is falling apart. If you believe in what you’re doing and are committed to the long-term vision, that will carry you through the hard times.

What are some recent key achievements or milestones that you’re excited to share?

Kristy Kim: Thanks for asking. First, our AI-driven platform continues to help underserved consumers access credit by using cash flow data to connect them with lenders.

We’ve also made significant strides in improving our underwriting capabilities by leveraging years of data to assess creditworthiness more accurately. This year, we paused issuing new credit cards to focus on refining our AI and underwriting technology. While we haven’t issued new cards yet, we’re still accepting customers and offering other financial services. Additionally, our partnerships with larger financial institutions are also growing, with increasing interest from major players. These collaborations are essential to our mission of expanding access to lending for underserved communities.

And lastly, on the team front, we’ve made several key hires, including the former CTO at Experian and the former CEO of LegalZoom. Their expertise in open banking and scaling high-growth companies will help us continue to expand our offerings and further our mission.

Looking ahead, what’s next for TomoCredit?

Kristy Kim: We’re expanding our offering, bringing more lenders into the network, and continuing to refine our AI technology to provide better risk assessments.

We’ve been growing the B2B side of our business over the last year, and we’re seeing significant interest from bigger players in the financial sector. We’re also planning to expand our product offerings to include more types of loans, like auto loans and mortgages, to help more customers get the access they need.

We’re also actively hiring, which is very exciting for us. We’re looking for a talented marketing person to help us build our brand and spread the word about what we’re doing. Our mission is to make financial access easier for everyone, and we’re excited to continue growing and impacting even more lives.


Kristy Kim’s journey proves that determination, a clear vision, and a deep understanding of your market can break through even the toughest barriers. At TomoCredit, she’s not just building a company; she’s seeking to reshape how credit is accessed, especially for those often left behind by traditional systems. Stay tuned for more updates on TomoCredit’s journey, and learn how they’re challenging the status quo while creating new opportunities for underserved communities.

Author: Donna Yu

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Female Entrepreneurs Make Great Strides In Southeast Asia’s Start-up Landscape

Recent years witnessed Southeast Asia’s emergence as a dynamic center for innovation and entrepreneurship. Although the region’s entrepreneurial landscape is predominantly male-dominated, female entrepreneurs are taking actions to challenge barriers and create impact across different sectors.

According to a recent report by DealStreetAsia, female founders in Southeast Asia have raised equity funding of up to 1.41 billion USD. This accounts for 18.3% of the total private capital secured by startups in the same year, marking an outstanding rise from the 12.6% share in 2022.

Despite the pandemic-caused entrepreneurial slump, the drop for female-founded ventures was relatively low at 29.5%, showcasing the persistence and strength of female entrepreneurs. 

Late-stage startups founded or supported by women are also making waves with established companies like Singlife and Vietnamese educational services provider EQuest, attracting remarkable late-stage funding. Their success serves as inspiration for aspiring female entrepreneurs. 

In Southeast Asia, Singapore is at the forefront with female founders raising nearly $998 million in 2023. Vietnam, on the other hand, is the leader in female entrepreneurship with an impressive 53% share of total capital raised by female-led ventures. This rise of female-led startups in Southeast Asia has proven the region’s dynamism and a promising future for more inclusivity within the start-up space.

Garry Tan

Awaken* newsletter

唤醒通讯:Garry Tan (陈嘉兴)谈初创企业、倡导和克服文化心态

Edwin Ong

2024.03.06

翻译:田头草

在硅谷,极少有人能像 Y Combinator 的总裁兼首席执行官 Garry Tan (陈嘉兴) 那样高调。Garry在其辉煌的职业生涯中担任过许多不同的职务。

除了领导世界上最成功的创业加速器(Y Combinator) 之外,Garry 是 Palantir (帕浪)的第 10 名员工,共同创立了 Posterous(最早的博客网站之一),创立了 Initialized Capital(管理规模超过 32 亿 美元的风险投资基金),甚至还由投资而步入政界,成为旧金山当地政治的杰出活动家。

(译者注;Palantir 帕浪公司基本上没有中文的介绍,帕浪服务的用户牛气冲天)

(译者注:Posterous 被Twitter 于2012 年收购)

我有幸有机会了解Garry 的亚裔身份如何影响他的生活,我希望他的答案能够帮助和启发我们的读者。言归正传:

一、克服有害的心态

1. 因稀缺环境而诱发稀缺的粘性心态

Ong: 

我的经验是,工薪阶级父母(尤其是亚洲移民)的孩子往往有一种因稀缺环境而诱发稀缺的粘性心态——即使他们的社会经济地位已经有所提高。加里此前曾谈到过他的“价值 2 亿美元的错误”。也就是说,他拒绝了 Peter Thiel 成为 Palantir 创始成员的邀请。对我来说,这似乎是这种心态的体现,所以我问Garry他是如何克服的:

(译者注:Peter Thiel,“奇葩的牛人,自由穿梭于法律、金融、投资及创业之间。”)

(译者注:当时Garry 是微软高薪稳定的员工)。

Tan: 

我能够意识到这些东西是双向门。以良好的条件退出一家大型科技公司实际上意味着你可以随时回去。有单向门和双向门之分。

对于与我们一样环境长大的人来说,一切都感觉像是一扇单向门。但如果你什么时候能意识到这是错误的,那么你就改造了那些有钱人默认拥有的一些特权。

Ong: 

亚马逊创始人杰夫·贝索斯(Jeff Bezos)多次谈论单向门与双向门框架。你可以在这里听到他更深入的阐述。https://m.youtube.com/watch?v=VFwCGECvq4I&ab_channel=LexClips

(译者注:单向门VS双向门,贝佐斯认为决策有两种。一种决策是单向门(one-way door),不可逆转而且非常重要。另一种决策是双向门(two-way door),90%以上的决策都属于此。也就是说,可以制定决策并执行,一旦事实证明决策错误,马上可以推倒重来,损失不大。)

2. 亚裔社区对心理健康的耻辱感

Ong: 

亚裔社区对心理健康的耻辱感,是另一种越来越受到关注的心态。就我个人而言,因为我的移民父母为了生存而拼尽全力,我觉得我没有权利抱怨我的心理健康,因为我的生活相对安逸。我问Garry这是否引起他的共鸣以及他如何克服这种心理障碍:

Tan: 

我假装自己没有任何问题,花了很多时间试图融入其中。但最终,有关我童年的事情或不寻常的留下创伤的反应,会在我的职业生活中突然出现。在某个时候,我开始单独接受治疗,这对我帮助很大。

所有这些我无法控制的事情突然变成了我可以整合和意识到的事情,并做出更好的选择。卡尔·荣格说:你未觉察到的潜意识决定着你的人生,你却将其称之为“命运”。(译者注:荣格是瑞士心理学家、精神科医师,分析心理学的创始人。)

3. 第三种常见心态是低着头,避免搅局

Ong:

我在亚裔美国人中看到的第三种常见心态是低着头,避免搅局,即使这意味着抑制自己的想法。鉴于Garry是一个非常直言不讳的人,我问他是如何培养自信的:

Tan:

我记得在高中时,我是校报的编辑,注意到我们在比较贫困高中的学生因为同样的违规行为而受到严厉的判决和开除,而在富人区的学校则仅会受到不痛不痒的轻罚。我对此非常生气,我写了一篇文章揭露它,但被我的高中指导报纸的老师审查(没过)了。我已经快毕业,并已被斯坦福大学录取了,所以我就顺其自然了。

但在我内心深处,有一种对被压制的愤怒,我永远不会忘记。

在出报纸之前,我会使用 Pagemaker (译者注:一款页面排版软件)出版“地下”报纸,而我的英语老师会为班级复印报纸 – 这给了我一种我永远不会忘记的力量。因为否则我就是角落里骨瘦如柴的亚洲书呆子,但是当我可以传达我社区的声音,我有了立足点。我从未忘记过这一点。

二、关于亚裔社区

Ong:

关于社区的话题,我问Garry 是什么促使他成为亚裔社区的积极倡导者:

Tan: 

我对旧金山的亚裔美国人社区有强烈的团结感。我们是这座城市的重要组成部分,但我们却没有被看到。我们没有被听到。

当地领导人甚至会诋毁我们为确保亚裔美国长辈安全所做的努力。现在我知道我需要为那些没有发言权的人而战。

我发现的最酷的事情之一是一个名为“亲爱的社区”的非营利组织,它将刚新到旧金山的亚裔美国人(通常是年轻的专业人​​士)以及传统的旧金山唐人街社区联系起来。看到聪明的人们聚集在一起,为这座城市的人民而战,真是太棒了。

(译者注:了解旧金山的严重的社会现状的读者,就能更深入理解Garry 的这段话)。

Ong:

我还提到他最近去新加坡参加一个名为SWITCH的创业活动,并问他对亚洲国家涌现的创业场景有何感想:

Tan:

初创公司正在世界各地涌现。您可以从 YouTube 和网络上学习。 YC 校友遍布世界各地。我很高兴看到从湾区开始的事情现在已经成为一种全球现象,而且还在不断增长。

三、亚裔创始人经验

Ong:

在朋友的建议下,我问Garry:“我可以向哪些非技术性的亚洲创始人榜样学习?对于在初创公司作为非技术员工而言,最有价值去学习的技能是什么?” Garry的回答有点挑战了我问题的前提:

Tan:

在初创公司和技术领域,技术是关键优势。如果可以的话,请更重于科技。然后成为一名博学者:科技人员掌握软技能比反过来要容易得多。

Ong:

事后看来,我承认,如果你不愿意付出努力来成为技术人才,那么期望在科技行业获得优异成果似乎很愚蠢。他给我上了一课。

四、如何看待自己的亚裔身份

Ong:

最后,我问了Garry,和我问所有受访人的问题一样——作为创始人,他如何看待自己的亚裔身份:

Tan:

直到很晚我才想到这一点。坦白说,我试图假装这不是问题,虽然绝对存在“竹制天花板”- 既使对我来说。我没有获得晋升和/或人们认为我没有能力做我所做的事情。我会愤怒地辞掉工作,这是解决问题的一种方式,但我看到事情可以有不同的解决方式。

作为一名创始人,我发现我需要提高自己畅所欲言的能力,尤其是当我知道自己绝对正确时,要尽可能自信。

我有一种隐而不发的心理,我甚至没有意识到这是为了和谐。在没有意识到的情况下,我有时会自我放弃,然后又被动地攻击它。我不再这样做了,这是我作为领导者发展的关键一步。我希望我早点发展这种能力,这都是因为我童年时无意识的编程。

(译者注:Garry 在 14 岁时开始编程,他通过制作网页和网站的互联网部分获得每小时 7 美元的报酬。这笔收入帮助他的父母支付了买房的第一笔首付。)

Ong:

我从这次采访中得到的最大收益是,“永远正确、直言不讳”的 Garry Tan 并不总是如此,而且在某一时刻,他非常像典型的亚裔孩子。Garry 的故事证明,只要有自我意识和决心,任何人都可以实现巨大的成长并成为行业领导者。

呼吁

Ong:

如果您有一个雄心勃勃的创业想法,并希望成为一个令人惊叹的创始人社区的一部分,请申请 Y Combinator! Y Combinator 每年运行两次批次——冬季和夏季。 

2024年夏季批次的申请已开放,您可以通过 https://www.ycombinator.com/apply 进行申请

感谢Garry 接受采访!

照片来源:Y Combinator

英文采访链接

Garry Tan on Startups, Advocacy, and Overcoming Cultural Mindsets

附:福布斯中国对陈嘉兴的介绍

https://www.forbeschina.com/billionaires/61673

Siqi Chen

Awaken* newsletter

Deep Dive with Siqi Chen on Being an Asian Leader and Entrepreneur

On December 11th, I had the honor to chat with Siqi Chen. Siqi is a legendary figure in the startup space. He has led product at Zynga and growth at Postmates, served as CEO at SandboxVR, and is a 3x founder with two exits. Siqi currently works as the founder and CEO of Runway: a company which develops tools to allow businesses to painlessly model their finances. We had a great conversation which touched on topics such as high/low agency, PMF, insecurity. I thought this conversation was especially fruitful. Without further ado:

DEVELOPING AGENCY

I started out the conversation by asking Siqi if he felt he was always a high agency person, and it seemed so, he said:

Looking back, there were memorable things from my childhood that suggest that I probably did. For instance, when I was three or four, I would ride my tricycle in the yard. When my grandparents closed the gate, I would turn the tricycle around and ride it through the vegetable patch to get to the other side. That seems pretty emblematic of how I turned out. But it’s hard to tell when you’re young… One of the more profound impacts on how I turned out is–my dad is a physicist and he gave me a book by Richard Feynman when I was in the 6th grade. It’s called “Surely You’re Joking, Mr. Feynman”. That had a huge impact on my development. I recommend that book to everyone. He was a very iconic, first principles thinker, didn’t care what other people think. 

I followed up by asking how people like me can work on developing more agency. The short answer is self-awareness, but here’s the complete answer:

In my interactions with people, I think there are feedback loops that can become very productive or very negative, depending on where it starts. And I think maybe where it all starts is self-awareness. Like, what are the feedback loops that are feeding you right now? Where people become low agency, is when they ascribe blame or responsibility to people, to things outside of them. And it’s not even wrong, right? Like, we’re all affected by things outside of our control. But when everything that happens, you assign blame to something outside of you. Then you’re right, and it’s confirmatory. Next time it happens, you’re going to do it again and you increasingly get into this loop where you have less and less agency. And the converse is also true, right? If everything that happens, I could have done something about that. Increasingly, you become more capable and you have more agency. So I think it’s like identifying which feedback loop you want, and understanding what feedback loop you’re in now is probably the way to do it. 

I agreed with Siqi and added that I thought that the positive feedback loop was the more meaningful, but difficult way to live life–surprisingly, Siqi had a different opinion, explaining that a low-agency life is actually more difficult because you end up at the whim of other people, living a life you don’t want to live.

PRODUCT MARKET FIT

Naturally, as the master of all things growth, I had to ask Siqi about PMF. I started by asking him how he defined PMF:

One way I think about it is that product market fit is something that you want to always constantly be chasing. You can have perfect product market fit with the market that you have, but in order to grow you need to extend to new markets and increase the capabilities of it. There’s always going to be a customer in that new segment that is unsatisfied with your product and it’s going to feel bad.

I think it is a continuum that you chase, but there is also another part of my mental model about product market fit. I don’t think it’s a line. I think it’s actually a 2D grid. 

When I think about starting a new startup, there is like, are you even on the path to increasing product market fit? Initially, you’re just like searching in the wilderness for something. You don’t necessarily know what is the right target customer. You don’t know what the right solution is. There’s a bunch of unknowns. As you talk to more customers and you build more things, you can see further out into this forest, you can maybe see the exit from the forest, and that’s when you start getting on the tracks. 

So I think it’s very much a 2D grid, and so you want to first get on the track. To make sure that you understand what you’re doing. You have a pretty good understanding of what your ideal customer profile is, and you’re going to build towards it. Then it becomes like, okay, how many of the market can I actually service? Today is it 10, 100, a thousand? And can I expand to different segments?

Siqi also mentioned another framework he used for PMF which to me seemed retention focused:

One framework I do have is this idea of a boat. The problem with the boat is if you don’t have product market fit. The best boat will sink if there’s a hole in it. You can try to compensate by having a nicer boat, a bigger boat, or a faster boat, but if there’s a hole, you won’t be able to see it unless you focus on it. In terms of metrics, that’s retention. You could be really good at growth hacking and have a million people come in, but if they’re not sticking around, you probably do not have product-market fit.

I also brought up an article I had read recently, The Tyranny of the Marginal User, which is a great article that I recommend our readers read. Essentially, the main idea of the article is that modern apps are catering to the marginal user, the next user they’re going to get. By adding features or tuning our apps or products to reach the widest audience, the product can be degraded, especially for existing consumers. I had Siqi give his thoughts on this:

Andrew Chen referred to this as the next feature fallacy ten years ago. The next feature is the thing that’s going to get you there. What you’re describing is a version of that at scale, where you can only do the next feature because you have so many users. I think the framework that I have about this is that products are path dependent. If you start with a certain audience and a certain user base, they will lead you towards the shape of a certain product. Their asks and their problems are going to be a certain shape. That might not at all intersect with some other segment that you would find really valuable. 

If you’re building a product for a brand new startup with ten to 20 people, there’s a lot of these companies out there. It’s a pretty big market. There’s nothing wrong with that. You’re going to be building new products, but the things that they ask for a lot of the time, if not most of the time, are going to be very different from the things that an enterprise customer will ask for. If you actually want to get the enterprise with any level of latency, sooner rather than later, you have to go directly attack them. You can’t just next feature your way from there to here. You have to figure out, okay, I can focus on this product, but there is some other segment, another value we’re probably going to solve, and I’m going have to treat that almost independently of the product that I have.

I asked Siqi if he had run into this problem with Runway:

It’s a lesson I took for Runway. Initially, the thinking was, we’re going to build something for startups and just for startups. Like, companies of a certain size and we’ll grow with them. We built a product focused on reporting and Runway. It helps you understand your spend because you’re a brand new startup. What do you care about? You just care about burn. You’re not a very sophisticated business. What we quickly found is that we solved that problem.

It’s not that valuable a problem, as it turns out. Once you’re a startup, you learn that Runway tells you very succinctly, that you spend all your money on people this month and next month doesn’t change, right? Meanwhile, you have these larger companies who are making multimillion-dollar decisions, and they need some kind of modeling planning tool. These use cases are so far apart. We could have gotten a million startups, but they wouldn’t have had the pain and the detail of this problem. So we kind of threw it away after a year and focused on the SMB use case or 50,000 employees and you’re on excel, and there’s a lot of complexity. The product, as a result, looks completely different. If we kept on chasing more of those startups, the product would have looked completely different and would never have gotten us to where we are today.

I asked Siqi if they still offered the original product, turns out they’ve sunsetted it to focus their limited resources on building tools for SMBs, but they are planning to eventually go back and serve the very early startup market.

BEING ASIAN AND INSECURITIES

As Asian Hustle Network, I was obligated to ask Siqi how he felt being Asian qualified his experience as a founder–his answer was similar to Webflow cofounder Bryant Chou’s:

I try to avoid it as much as I can. Not because I’m not proud of being Asian. I think there’s plenty to be proud of. It’s generally seen as one of the model minorities. But I do think about it sometimes. I think about conflict avoidance. Or I can be introverted. And I noticed that it will surprise people who don’t know me, but I’m an INTP. I’m super introverted. And I tend to be kind of conflict avoidant. And I do wonder, when I look at people who are more outgoing and into football, would my career would have turned out better if I liked “white people” things. So I have thought about it, but I actively try to avoid thinking about it because it comes back to agency. Whether I’m Asian or not, it’s not something I can control.

I think being introverted is something a lot of Asians can relate to, so I asked him to drill down on that:

I felt like over time, you become confident in the things that you are good at. For me, at least, that was a big moment in my growth as a kid. Finding something that I could be proud of, something that I’m good at. And then you focus on that. I feel like once you have that, the introversion matters a lot less. Because you can focus on the thing that you’re good at and develop more confidence in there. As a byproduct, you sort of express or come off as less introverted.

What I took away from Siqi’s comments was that introversion/shyness and insecurity in your abilities were pretty related. I brought this up, and Siqi had a pretty interesting comment on the relationship between insecurity and extreme outcomes:

One of the things that a lot of entrepreneurs and high performing people have in common is this sense of insecurity. That also causes a desire to please people because you’re insecure. So that you have to push yourself to be better and you want to make sure other people like you because of that insecurity. And that is highly motivating for me, and I think many people. It’s like how people get, I think, to certain points in their life or certain levels of success, at least somewhat. And then once you’re there, all of those causes become less useful. Like, the insecurity, the willingness to please as a CEO, those are, like, really toxic things. That paradoxically got you to this point because it made you push yourself to be better. But once you’re there, it doesn’t get you further.  

BEING A LEADER

The last topic Siqi and I talked about was leading others, the first thing Siqi brought up was something he had recently heard in a Brian Chesky interview.

Brian described the job of a leader as believing that people can level up and exceed their own expectations and get them there. That was really a point of reflection for me. I believe in smart people and hiring and talent and all these things. But if you want to get the best out of people, the prerequisite is that you have to actually believe that they can be amazing. Because if you don’t even believe that, you’re not going to set those expectations or deal with any kind of motivation or inspiration.

I didn’t quite understand this, because I would expect Siqi to only hire people if he believed that they could be amazing. Siqi explained to me:

It’s just that my temperament is to quickly write people off. “They’re good at this particular role that we hired them for, and that’s all they’re going to do.” But people want to know that you have their interests in mind, that there is a growth path for them. If you don’t believe that there is, that’s a problem. You want to hire the best people that you can, but in how you lead and manage them, you have to always believe that they can do better than they are.

We also chatted a little about what made a good employee.

Edwin: One thing I’m curious about. What kind of person do you notice is the best employee? What matters more, their talent and technical ability or how much they believe or align with the mission of the startup?

Siqi: It’s a difficult question to answer because there’s a lot of wisdom out there that says, “This is the most important thing.” I think the reality is they’re all requirements. They’re all important. And you don’t want to compromise on any of those aspects. What are those aspects? High integrity, proactiveness, high agency. Some people think integrity is the most important thing. Others think intelligence is the most important. Those things are important, they’re all absolute requirements. You want extremely high intelligence, extremely high integrity, and extremely high self-awareness and agency. But out of all of those, I think the thing that is the most important is high agency. Intelligence is a lot of nature, so that’s fairly difficult to change, but there’s a certain baseline that you want.

But everything else outside of that is almost entirely driven by agency. Whether you are successful, whether you blame people, whether you can grow. Whether you’re a good collaborator, whether self-aware. There’s so many things that one thing affects. That is the thing that I look for the most. 

SHOUTOUTS

Runway is hiring for engineering and customer-success roles! You can check out current job openings at https://runway.com/careers/ 

[Hint: if this isn’t you but you still really want to work at Runway, I would drop Siqi a line and articulate how you would add value to the company, bonus points for bringing a demo/a plan]

If you are currently having financial planning problems, sign up for early access for Runway at https://runway.com/


Thank you to Siqi for chatting with us!

News

AAPI-Owned Smoke Queen Barbecue Celebrates its Brick-and-Mortar Debut

Winnie Yee-Lakhani’s Smoke Queen Barbecue celebrated its opening in Garden Grove on March 9, marking a significant shift from its origin as a pandemic experiment.

As the co-owner of Bruxie and a seasoned service franchisee, Winnie used the lockdowns to explore her passion for barbecue, leading to the birth of Smoke Queen Barbecue in 2020.

Smoke Queen Barbecue challenges stereotypes in Orange County’s dining scene and the wider American barbecue community, with Winnie, a petite Asian woman of Malaysian-Chinese descent, excelling in this traditionally male-dominated field.

Image Source: Orange County Register

In collaboration with pitmaster Jared Ruiz and her brother, Kevin Yee, Winnie’s culinary innovation fuses traditional Asian flavors with American smoking techniques. The menu features smoked brisket, pork belly, spare ribs, and chicken seasoned with unique Asian ingredients, like Thai basil, fermented soybean paste, black vinegar, and kaya custard.

Image Source: Orange County Register

The new Smoke Queen Barbecue location in Garden Grove’s Cottage Industries boasts a contemporary design with a charcoal-hued wooden slat exterior and a covered outdoor seating area. Smoke Queen Barbecue currently operates on Fridays, Saturdays, and Sundays from noon until 4 p.m., with plans for expanded hours and days in the near future. 

Featured Image Source: Facebook