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May 9, 2024

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Quick Tips is a condensed version of our longer-form articles where we offer some quick one-off tips from established Asian founders. In this edition of Quick Tips, we spoke with Carl Pei, co-founder and CEO of Nothing Technology–a consumer electronics startup seeking to challenge the smartphone giants and make tech fun again.

Lots of my friends are debating whether or not to quit their jobs to start their own company. What factors would you recommend them to consider when making this decision?

It depends on whether we’re talking about a proper company or a lifestyle business. If it’s the former, remember that most startups fail, and to increase the odds of success you have to be really great at something. I recommend them to think about what they currently are, or want to be great at, and how that can be leveraged into a business. If they don’t currently possess those skills, they should think about how they can best acquire them.

You’ve mentioned that you want to make tech fun again. Why do you think consumer tech has lost its luster? Why aren’t there more companies like Nothing trying to shake things up?

Consumer tech doesn’t have a healthy ecosystem of competing companies at different lifecycle stages. When companies in this sector get big, they can protect their margins and block startups from competing for a very long time. The natural barriers to entry are already very high to making complex consumer tech products. This, coupled with technology moats and user network effects, and the entry barriers become almost insurmountable.

Steve Jobs had a famous quote: “Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” Is this an approach you subscribe to? 

This saying is correct if the company is able to afford a risk like this, and the source of risk tolerance is free cash flow and defensibility. I believe in building a solid foundation upon which we can take risks. In practice, that means starting with giving people what they want, and gradually shifting to figure out what they’re going to want before they do.

You’ve mentioned the importance of having a creative culture at Nothing. What actions have you done to actively cultivate the culture you want at Nothing? How do you plan to scale this culture when Nothing expands as an organization?

At such an early stage, the people we choose, and the things we choose to work on defines the culture. As we expand, we don’t have to reinvent the wheel in terms of culture management strategies. We just need to tailor the tactics to the culture we intend to build.

What’s the biggest risk you’ve taken at Nothing and how did it pay off?

We haven’t taken any big risks yet; we’re still building our foundations.

Where do you see opportunities lie in Asia these days? What drew you back to Asia when you moved for the opportunity with Meizu?

They say “A rising tide lifts all boats” right? Looking ahead, if we’re talking about Asia, there should be plenty of opportunities in India and Southeast Asia. When I moved back to Asia, it was more based on a gut feeling, but in hindsight I benefited a lot being in China during the years of its fastest economic growth.

You’ve been a founder in both China and London–has your experience being an Asian founder differed in the two countries?

Not that I can think of. Different regions provide access to different types of talent, and we try to be thoughtful about where we can find the best people for the different objectives that we have to accomplish as a company.

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Asia’s First Person to Reach Space Was Vietnamese Fighter Pilot Pham Tuan, Who Continues to Inspire a New Generation

In 1980, a Vietnamese fighter pilot from a small rural province made history by becoming the first person from Asia to travel into space.

Long before rockets and research labs, Pham Tuan grew up in the rice fields of Thái Bình, far from the world of astronauts and orbiting stations.

Today, his journey beyond Earth remains a powerful story of courage, discipline, and possibility for young people across Asia.

Image Source: Saigoneer

From Rural Fields to the Edge of Space

Before he ever saw space, Pham Tuan built his career as a fighter pilot in the Vietnamese Air Force. His skill and discipline eventually led to his selection for an international space program, a rare opportunity at the height of global political tension. It was a dramatic shift from flying combat missions to preparing for a journey beyond Earth.

The transition demanded years of intense physical and technical training. He had to master new systems, adapt to life in zero gravity, and prepare for risks no one from his continent had faced before. Each step brought him closer to a milestone that would place his name in history.

Image Source: Saigoneer

Seven Days That Changed Asia’s Story

On July 23, 1980, Pham Tuan launched aboard a Soyuz spacecraft and became the first Asian to reach space. He spent seven days aboard the Salyut 6 space station, conducting scientific research and observing Earth from orbit. During that time, he captured images of Vietnam from above, offering a view of his homeland few had ever seen.

After returning to Earth, he resumed life in Hanoi with his family, carrying memories of a journey that reshaped regional history. He continues to reconnect with former crew mates and remains one of only three people of Vietnamese descent to have traveled beyond Earth’s atmosphere. Decades later, his achievement still stands as a symbol of how far determination can take someone, even from the most humble beginnings.

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Princeton Engineer Luisa Zhou Left Corporate Life to Build a Million-Dollar Business on Her Own Terms

Luisa Zhou once believed that a Princeton degree and a prestigious engineering title were the ultimate markers of a secure and successful life. However, that sense of safety evaporated the moment her family faced a health crisis and she realized her “perfect” job offered no room for her to actually be there.

She learned the hard way that even a massive salary is a poor substitute for the freedom to prioritize your family during their darkest hours. That realization sparked a fire within her to stop trading her presence for a paycheck and to start building a life where she held the keys.

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Engineering a Great Escape

Luisa did not leave her career on a whim because she understood that true freedom requires a foundation built on more than just hope. She spent two long years working on her consulting business during every stolen lunch break and late night while her colleagues were resting. By applying her logical engineering mind to the world of entrepreneurship, she proved that you can build a bridge to a new life without burning the one you are currently standing on.

This methodical approach allowed her to test her ideas in the real world while the safety of her corporate salary was still intact. She advocates for the slow build because it removes the desperation that often leads new founders to make short-sighted decisions for quick cash. When she finally stepped away from her desk for the last time, she was not taking a leap of faith but rather walking through a door she had already unlocked.

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Redefining the Million-Dollar Life

By the time Luisa officially left the corporate world, her “side project” was already generating over a million dollars in annual revenue. Now at 36, she has designed a lifestyle where four hours of focused work allows her to sustain a million-dollar business on her own terms. Her daily schedule is no longer a list of demands from a manager but a reflection of the people and passions that she values most in the world.

The most inspiring part of her journey is the fact that her bank account is secondary to the absolute control she now has over her time. Wealth for Luisa is the quiet confidence of knowing she can close her laptop whenever a loved one needs her without seeking anyone’s permission. She has proven to the world that the most valuable thing you can ever own is the right to decide exactly how your day unfolds.

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From Corporate Rejection to Global Power: The Story of Morris Chang Who Controls 90% of the World’s Advanced Chips

In 1985, Morris Chang reached a professional crossroads after being passed over for the top job at Texas Instruments. At 54 years old, he had a massive resume but felt there was nowhere left to go within the American corporate system. Instead of accepting a quiet retirement, he moved to Taiwan to build a business that addressed a major flaw in how computers were built.

This move was the first step in a journey that eventually placed him in control of the global tech supply chain. By choosing to solve a problem that many other executives ignored, he transformed a career setback into a global revolution. His transition from the United States to Taiwan set the stage for one of the most significant shifts in manufacturing history.

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The Career That Nearly Ended

Back then, if you wanted to design a chip, you had to spend billions to build the factory as well. Chang realized that this massive financial requirement was slowing down progress for everyone in the industry. He envisioned a new model that would allow innovators to focus on their designs while his company handled the heavy lifting of production.

He founded TSMC in 1987 with a disruptive promise that he would manufacture chips for others but never design his own. By refusing to compete with his customers, he gained the trust of global tech giants like Nvidia. This specialized approach allowed these companies to thrive and scale without the burden of owning their own factories.

Image Source: European Chamber of Commerce Taiwan

The Idea Everyone Doubted

Decades of singular focus turned Chang into the most powerful man in tech, with his factories now producing 90% of the world’s advanced semiconductors. This level of market dominance makes TSMC the essential foundation for almost every modern electronic device we use. The sheer scale of his success proves that a single, well-executed idea can reshape the entire global economy.

The importance of his work is highlighted by the fact that if his production stops, the global supply of iPhones, Teslas, and AI systems stops with it. His legacy proves that the future isn’t just built in garages by young people, but by veterans with the grit to see opportunity where others see a dead end. Morris Chang didn’t just build a successful company; he built the infrastructure that the modern world depends on every day.

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How Haruka Nishimatsu Defined Modern Leadership by Cutting His Salary to $90,000 a Year to Save Jobs

In the modern corporate landscape, it is common to see executives receive massive bonuses even as their companies face financial turmoil. Haruka Nishimatsu, the former head of Japan Airlines, famously broke this cycle by putting his employees’ security before his own wealth. He recognized that a company is only as strong as the people who keep it running every day.

When the airline faced billions in debt and the threat of bankruptcy, Nishimatsu decided to slash his own salary to just $90,000. This move ensured that he was feeling the same economic pressure as the frontline workers he led. His choice was a profound statement that leadership is a responsibility to others rather than a path to personal enrichment.

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Leading by Example Through Shared Sacrifice

Nishimatsu discarded the traditional perks of his high-ranking position to remain grounded with his workforce. He traded a private limousine for the city bus and waited in line for lunch at the staff cafeteria.

These daily actions removed the social distance that typically separates a CEO from the rest of the office. By working at a regular desk in an open-plan room, he made himself accessible to everyone in the building.

Image Source: The Wall Street Journal

Prioritizing People Over Short-Term Profits

During the 2009 financial crisis, Nishimatsu refused to use mass layoffs as a quick fix for the company’s rising debt. He understood that protecting the livelihoods of his staff was more important than protecting the executive payroll.

This commitment to job security built a deep sense of trust and loyalty throughout the entire organization. His strategy proved that a business can navigate a crisis without ever abandoning its moral compass.

Image Source: The Wall Street Journal

The True Source of Professional Respect

Nishimatsu demonstrated that real authority is earned through character and shared experience rather than a fancy title. He did not need a corner office or a massive paycheck to command the respect of his pilots and flight attendants.

His influence came from the fact that he stood right beside them when the company was struggling. This style of leadership serves as a timeless reminder of what it means to be a true steward of a brand.