Stories

August 26, 2023

SHARE:

Marlin Chan is a remarkable individual whose journey embodies determination and triumph in the face of adversity. Born to Cambodian immigrants, Marlin’s family overcame hardships that spanned continents, shaping the very essence of his character.

His parents faced the harsh realities of the 1970’s Cambodian Genocide that forced their separation for nearly 2 decades. After being apart for 18 years, a fortunate stroke of serendipity allowed them to miraculously reunite and lead to the birth of the miracle baby Marlin.

Inspired by his grandmother’s beef crisps, Marlin started a business venture called “Yay’s” to pay homage to his culture. Through Yay’s, Marlin continues his family’s legacy of hard work and determination, sharing a unique taste of Cambodia to the world.

Asian Hustle Network had the privilege to sit down with Marlin Chan and delve into his inspiring journey. Join us as we explore his remarkable story of strength, dreams, and resilience.

CHALLENGES THAT MARLIN’S PARENTS FACED AS CAMBODIAN IMMIGRANTS

During the Cambodian Genocide, my parents faced the challenge of survival, as those of higher status, like artists, government officials, and intellectuals were among the first to be targeted and eliminated. 

Because there were countless horror stories of Khmer U.S. Air Force members being killed upon arrival at the Phnom Penh’s air station, it prevented my dad from returning home after serving the U.S. Air Force to save his family. This marked the onset of my parents 18-year separation.

Amid their time in the work camps, my mom tragically lost my sister to chickenpox and malnutrition due to the mistreatment by the Khmer Rouge. This tragic event left her devastated. To escape the work camps, my mom and her family had to navigate minefields at night to be unseen.

Like many immigrants, my dad faced the challenge of not knowing the English language upon his arrival in America so he turned to television to learn how to speak the language. Meanwhile, my mother successfully made her way to America to start a new life and began selling noodles on the streets of Stockton, California to support our family.

THE REMARKABLE REUNION OF LONG-LOST LOVE AFTER 18 YEARS

One day, my father visited a local donut shop for the first time to meet with an old friend, and the donut shop owner recognized him from their days in Cambodia. 

As the owner was inquiring about my mother, he revealed that the last he heard about her and her family’s whereabouts was in Stockton, California. My father’s face drained of color, and he froze upon hearing this shocking revelation. Immediately, he asked if the owner had their contact information and without skipping a beat, he got in touch and embarked on a road trip to Northern California the very next morning.

Upon arriving in Stockton, California, my dad found my mom, still hopeful and strong-willed as she had always been, but her health wasn’t in the best condition. She was living in a one-bedroom shared apartment with multiple other families. They promptly went for health check-ups and discussed restarting a life together again. In that same year, I was born on October 7, 1993. The Stockton Newspaper published an article of Marlin Chan as the miracle baby that beat the odds of survival with my parents’ long-lost reunion and my mother’s ability to bear children at forty.

LESSONS THAT SHAPE MARLIN’S JOURNEY

As a child of Cambodian immigrants, here are some of the things I learned:

  • Stay curious, for knowledge is a treasure that never diminishes and our curiosity fuels our drive to innovate. 
  • Having a positive outlook can transform our perception of life, particularly during trials.
  • Material wealth is temporary. The value in developing your knowledge and skills is what truly holds the key to unlocking your infinite potential for abundance, which created a drive for me to continually invest in myself.

Relentlessness and grit are values I learned from my parents’ stories at a young age. I come from a determined, resilient family that fights for love. Hearing stories of my mom walking from Cambodia to the border of Thailand in search of refuge taught me the power of determination. Based on these principles, I have always believed in my potential and fostering a strong work ethic. While I may not always be the most attractive or intelligent person in the room, I strive to outwork everyone to the best of my abilities.

FACING FAILURE, FINDING STRENGTH

When I was eighteen years old, I was selected as one of the top 10 finalists to compete on ‘Internet Icon,’ a show created by Ryan Higa, my content creator idol. Unfortunately, I ended up placing 8th on the show, and as a young eighteen-year-old, I was devastated. I doubted whether I could become a full-time content creator if I couldn’t win this competition.

In the following year, I took a service industry job at Chipotle and completely stopped making videos. By the end of that year, I felt a renewed sense of fervor and determination to pursue my career in content creation. The skills I learned from my job at Chipotle, such as executing with excellence to avoid repetition, transferred to my work ethic for content creation.

By doing something that wasn’t creative, it shifted my perspective with content creation and allowed me to pursue my passions with more fervor and focus. I realized that I would only be a failure if I gave up since you miss 100% of the shots you don’t take. This experience resonated with the Japanese proverb, “Fall seven times, stand up eight.”

Over the next three years, I moved to Los Angeles, California, and gained over 1 million subscribers, turning content creation into a full-time job. I learned that if I could visualize my goals, they could become my reality, or even exceed beyond my imagination.

LOOKING AHEAD

My greatest accomplishment would be giving my parents a better life and inspiring kids to foster their talents and pursue their passions.

Looking ahead, my goals for the future are centered around bringing joy and delight to the world with my food and creations. I aspire to represent Asian Americans, who are under-represented in American media and encourage my Asian community to share a piece of their culture with others.

My dream is to become the first Cambodian American to bring a taste of Cambodia to every home with Snack Yay’s on a global scale. Bringing exposure to the Cambodian community would be a true fulfillment of my mission in life.

ABOUT HIS BRAND YAY’S

My Grandma, known as ‘Yay’ in Khmer, has been crafting beef crisps since the early 90’s to cover her apartment rent in Stockton, California. Beef crisps consist of thinly sliced marinated beef air-dried to a delightful crunch with flavor profiles that offer a symphony of umami, sweetness, and spiciness. Consumer goods expert Kathryn Tuttle described them as a fusion of ‘Beef Carpaccio meets potato chips meets bright Asian flavors.’ What sets these apart from traditional American beef jerky is their light and crispy texture. While regular beef jerky takes about 3 hours to dehydrate, beef crisps demand up to 20 hours for that perfect crispiness.

Growing up, I thought beef crisps was a snack that was readily available in stores. My earliest memories involved enjoying this delectable treat outdoors, helping my grandma sell them to our community. The concept of making Yay’s as a brand first came to me in December 2017. Though the idea took root then, I didn’t start the business until June 2023. Pioneering and expanding something unprecedented like this has not been an easy feat. It was very discouraging at first to reach out to over 57 different manufacturers and be told numerous times that it couldn’t be done because of the technical hurdles in producing beef jerky with this level of crispiness.

Yay’s is currently self-manufactured to ensure we use the highest quality ingredients. Every bag we send out meets our standards because we take the time to slow-dry the meat for over 20 hours, while typical beef jerky takes 3 hours to produce.

We initially started out in a small commercial kitchen in Camarillo, California, and transferred to a medium-sized commercial kitchen in New Jersey this year to increase production. We are sourcing USDA Prime meat from the same suppliers that many Michelin-starred restaurants in New York City use. Every bag of Yay’s is handcrafted because we value quality. For me, the possibility of sharing a taste of Cambodia to the world is a dream come true.

MARLIN CHAN’S INSPIRATIONAL MESSAGE TO YOUNG AAPI INDIVIDUALS

Never give up. Remember to focus on your own journey because you are uniquely you, and your authenticity is your ultimate gift to share with the world. Being referred to as a miracle baby since birth has shaped my perspective to preserve through the seasons of life and be grateful of the blessings in my life. Maintaining a positive attitude is a powerful tool to develop unwavering confidence in your potential to achieve anything you set your mind to.

CONNECT WITH MARLIN CHAN

Instagram: @marlinramseychan

Youtube: @snackmarlin

Yay’s Instagram: @snackyays

Related Articles

Luxury Goods

News

The Price of Perception: What You’re Paying for in Luxury Goods

What makes a luxury product cost so much? The short answer is perceived value. But perception is a fragile thing: it shifts, it evolves, and when it does, things begin to get complicated.

Take a luxury handbag, for example. Whether it’s Gucci, Prada, Louis Vuitton, or Hérmes, many of us are willing to spend thousands for that one beautifully crafted accessory. Why? Because we associate these brands with European sophistication, centuries of artisanal craftsmanship, and impeccable quality. We buy more than a bag; we buy into a story.

Now, imagine buying a bag labeled Made in China. If it’s affordable, you might not care. But if it has a luxury price tag? You might pause. The label alone could influence how you value the item.

The kicker is: Remember the bag you treasure from your favorite luxury brand? Based on the claims of factory workers and viral TikTokers, many high-end luxury products are manufactured in China, then shipped to Europe, to be relabeled and sold as European-made.

This controversial debate has sent the internet into a tailspin, asking: Are we paying for craftsmanship or the illusion of origin?

This is where soft power comes into play. It shapes how we see the world. We look at Hollywood movies and see the U.S. as a place filled with great dreams. We see the beautiful K-pop stars and K-drama idols, and we want Korean beauty products to fulfill our desire to be pretty like them. Customers don’t crave an expensive handbag because it’s objectively better; they buy it because of what luxury products emotionally and symbolically mean to them.  

But in the wake of trade wars and rising consumer awareness, people are beginning to question the true value behind the price tag. Is it about where the product is made, or where we believe it’s made?

Whether this TikTok trend is a fleeting controversy or a wake-up call, one thing is certain: when perception changes, so do buying habits. And that could reshape the entire future of an industry.

https://www.tiktok.com/@sen.bags_/video/7494196205917097262?q=made%20in%20china&t=1745296877126
grateful-being-me-cover-jpg

Stories

How Deena Kong Is Rewriting Representation in Children’s Literature

Growing up Cambodian in North America, Deena Kong often felt invisible—a feeling that followed her from Canada to the U.S. and ultimately inspired her to write Grateful Being Me, a book to help children understand representation matters.

Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)
Deena Kong with her book Grateful Being Me (Photographed By: Jamie Sutera)

Seeing Herself in Stories

Growing up Cambodian in North America, Deena often felt invisible. 

“I truly believed as a child that no one else could relate to these feelings I was experiencing,” she shares. “That’s why I wanted to share my story with others.” 

Raised by supportive parents, Deena became a passionate reader, ultimately leading her to create a book that would help children from similar backgrounds see themselves represented.

“Representation matters,” Deena explains. “When a child wanders through a library or bookstore, they should be able to find themselves in the stories and pictures. I hope Grateful Being Me encourages self-acceptance, celebrates diversity, and promotes inclusion by empowering children to connect with one another.”

Grateful Being Me (Photographed By: Jamie Sutera)
Grateful Being Me (Photographed By: Jamie Sutera)

The Making of Grateful Being Me

Finding time to write proved challenging while working full-time as a Government Contractor in Ethics & Compliance and raising a family. Yet Deena’s determination to promote diversity and inclusion kept her going until her book was ready for publication.

“Modeled after my real-life experiences, this book follows a young girl named Rosila on her adventure in an unfamiliar place,” Deena says proudly. 

The story chronicles Rosila’s first day at a new school in a new country, where she discovers what makes her unique and learns the power of self-love.

“Rosila’s first language isn’t English, so her vocabulary stands out,” Deena notes. “She brings ethnic foods that seem unusual compared to typical American cafeteria lunches. The story captures her nervousness about how classmates will react as she navigates this new environment and makes friends.”

Through Grateful Being Me, Deena offers a powerful tool to help children understand they belong anywhere. The book thoughtfully explores the complex emotions children face when encountering unfamiliar situations, ultimately showing them that their uniqueness is something to be celebrated.

Connect

Instagram: @bydeenakong

Website: Deena Kong

Purchase your copy of Grateful Being Me on Amazon, Barnes & Noble, Walmart, or Books-A-Million.

Vietnamese American Girls

News

‘This Moment Doesn’t Happen for Vietnamese American Girls Like Me’: Thuy’s Words Hit Home for Generations of Asians

Thuy has always been a proud Vietnamese at heart. In April 2024, Vietnamese American R&B artist Thuy made history at Coachella as the first official solo Vietnamese American artist to grace the well-known music festival. This year, a video clip of her Coachella speech has become widespread, sending out a powerful message to young Asian girls out there.

Thuy, a Vietnamese American R&B artist, shares empowering words for Vietnamese American girls. (Image source: PAPER Magazine)

Originally from the Bay Area, Thuy revealed that she grew up in a traditional family, hence, shaping her as a former optometric technician. However, weekend karaoke sessions with her family have brought her musicianship to life, sparking an interest that soon flourished. Taking a leap of faith and moving to Los Angeles (LA) for a music career, Thuy has proven to herself that the leap was a must, especially with the well-liked hit “girls like me don’t cry.”

Beyond her musical talent and captivating stage presence, Thuy’s performance at Coachella stands for something way greater—the well-deserved representation of Vietnamese Americans and Asian Americans in general. Her success challenges traditional expectations within Asian American households, where creative careers are discouraged due to the fear of instability associated with the jobs. Moreover, this is also a significant step forward in diversifying the music industry and amplifying underrepresented voices. 

‘This moment doesn’t happen for Vietnamese American girls like me,” Thuy reflected during her Coachella performance. “I am so honored to be here today to be the first official solo Vietnamese American.”

https://www.tiktok.com/@thuyuniverse/video/7492153731891399978

Blogs, Development

Is Your Homepage Welcoming or Driving Visitors Away?

Your homepage is like a party host—it either welcomes guests with open arms or sends them running for the exit. So, how can you ensure your homepage draws in visitors? Here are some tips:

Prioritize Essential Information

Modern users have short attention spans, so your homepage must prioritize essential information. Clearly state what you do, why visitors should care, and how you solve their pain points. The more straightforward this is, the less likely users will leave confused or frustrated.

Prioritize Essential Information

Keep It Simple

Simplicity is key in navigation, layout, and messaging. While visitors may not convert immediately, an intuitive and engaging experience encourages them to explore further and return later. Avoid clutter, streamline choices, and guide users effortlessly to what matters most.

Build Confidence

Most importantly, your homepage must build confidence. People dislike feeling lost or unsure, so eliminate complexity. Use clear descriptions, trusted testimonials, and logical organization to make visitors feel comfortable and informed from the first click. A confident user is far more likely to stay, engage, and eventually convert.

Build Confidence

Why AHN Solutions?

A homepage carries a lot of significance and can make or break your website. Let AHN Solutions be your ultimate wingman, transforming your digital front door into an experience visitors will love to stay for.

If you want to learn more about our services, visit the AHN Solutions website at asianhustlenetwork.com/services/