A Mother's Mission to Create Dolls that Celebrate Asian Heritage and Address Lack of Representation in the Toy Industry - AHN Media Group

Stories

August 21, 2023

SHARE:

When COVID-19 forced Samantha Lee to put her wedding photography/videography business on hold, she seized the opportunity to cherish precious moments with her one-year-old daughter.

As news of the alarming increase in Anti-Asian hate spread, Samantha became deeply concerned about the world her daughter would grow up in.

Born in Malaysia to Chinese parents, Samantha’s family made the life-changing decision to relocate to Australia when she was just eight months old, motivated by her father’s aspiration for a better life. Growing up, Samantha only had blonde dolls to play with, so she wanted to be like her blonde classmates. She thought that they were so lucky to be born that way. 

She wanted differently for her daughter, so she embarked on a quest to find dolls that represented their Asian heritage to help her daughter feel proud of her Asian identity. However, Samantha was disheartened by the lack of diversity and representation available in the toy industry when she couldn’t find any.

Fuelled by a passionate desire to make a difference, Samantha resolved to create dolls that would empower Asian children and celebrate the vibrant tapestry of Asian cultures. Starting with six cultures, Samantha’s goal was to expand her collection to represent as many cultures as possible, including underrepresented regions like Southeast Asia, Vietnam, and the Philippines.

Now, after months of hard work and unwavering dedication, Samantha’s dolls, Joeydolls, are finally ready to be ordered. These dolls embody the beauty and traditions of various Asian cultures, instilling a sense of pride and confidence in children.

Join us as we delve into the inspiring story of Samantha Lee, who, in an exclusive interview with Asian Hustle Network, shares her journey in creating Joeydolls.

LACK OF REPRESENTATION IN DOLLS

When I was growing up, I grew up with only blonde dolls and only saw the same on TV. I remember thinking that I was so envious of my classmates at school – that they were so lucky to be both that way. I also remember thinking that I could never be a princess or a famous actress. Not seeing myself represented meant that I always felt like I was not good enough the way I was, that I didn’t really matter, and that I was only meant to be on the sidelines. 

When I witnessed the rise in anti-Asian hate, I was scared for the world my daughter would grow up in. I began to reflect upon my own experience. I didn’t want her to feel the same shame I grew up with. Since we were in lockdowns during the pandemic, my daughter couldn’t play with other children so I started to look for dolls that could be her companion. Most of the dolls only had fair skin and black hair and they were considered “Asian”. I just couldn’t connect to them, especially since I also experienced colorism while pregnant. I was told that it would be better if my daughter was born with my husband’s fair skin and my eyes (double eyelids). I was really disheartened by the continued concept of beauty in the Asian community. 

Around that time, we celebrated my daughter’s first year birthday by putting her in traditional Chinese and Korean outfits and I wondered why dolls didn’t do the same. I wanted her to not only feel comfortable with who she is, how she looks, and where she comes from. 

THESE DOLLS ARE MORE THAN JUST DOLLS FOR PEOPLE, THEY ARE PART OF THEIR STORY AND THEIR HEALING

I faced a lot of challenges in creating the dolls. I didn’t know anything about producing a doll – or a toy for that matter. I also had no experience in fashion or sewing. I was just a mom who wanted to make a difference. It was hard to find the resources since I also had no contacts in the industry.

I started with the concept of doing 6 ethnicities and then expand in the future. I wanted to make sure that Southeast Asia was represented since they have been underrepresented for so long. Initially, I wanted the dolls to have different skin tones to pick from for each ethnicity, however, it was so difficult to do so on a mass scale.

I was also surprised at how difficult it was to find the right shades for the skin tones and at the same time keep costs low since my production numbers were not large enough. As I was losing so many of my contracts in my photography business, I didn’t have a sustained and reliable income to be able to support this passion project. So I really tried to develop the dolls on a shoestring budget. 

I wanted to start the prototyping and manufacturing process locally but the costs got exponentially larger especially when it was so difficult to find the fabrics and materials we needed. We were so limited in what we were able to source so that’s when I began to look overseas. 

I began developing the dolls with one company that gave a very good price for the dolls, but they had a lot of trouble finding the right skin tone and couldn’t do the hair like we wanted. Then, we found another company that was able to do the skin tones and hair we wanted, but I found that their quality was not acceptable. Quality was very important to me because I really wanted people to feel proud to have these dolls and what they represented.

I often posted to Instagram about my progress and people would respond by saying that they teared up seeing them. I knew that these dolls are more than just dolls for people, they are part of their story and their healing. So many people said that they would have so loved having these dolls when they were younger and it would have helped them feel better about themselves. That’s exactly what I wanted these dolls to do for people – to help them feel that they are worthy in this world. 

It took a lot of dedication to learn each of the cultures and the symbolism behind some of the traditional details. I also wanted the dolls to be safe for babies to have as well, so that’s where I struggled with keeping the details accurate, cost-effective, and most importantly safe for all children. There was a lot of back and forth and redesigning. We went through countless prototypes and so many times I wanted to give up because I felt that I was not up to the task to complete it.

I had to remind myself of my “why”. I decided that instead of trying to hide behind social media, I would be vulnerable and talk about the struggles behind developing these dolls. I was worried that people would tell me to just give up, but instead, they gave me so many messages of support. They pushed me to keep going and told me how much they appreciated what I was doing. That these dolls make such an impact on them! I knew I had to keep going. So I kept pushing. These dolls are not only for my children but also for the other children who NEED these dolls.

YES, WE ARE ASIAN BUT WE HAVE SO MANY DIFFERENCES THAT MAKE US SPECIAL AND UNIQUE

I hope that children will see the dolls and feel proud to learn more about their heritage and also just be comfortable in their own skin. I hope that it helps parents teach their children how worthy they are. I hope that the dolls will help foster positive self-esteem and self-confidence. 

I want to change the narrative – that Asians are not a monolith. Yes, we are Asian but we have so many qualities that make us special and unique. So in doing so, I also hope that these dolls will help create more awareness and education about Asian diversity. That each of our cultures is not the same. That each should be celebrated. 

I hope that our dolls can be a stark contrast to the hate. That’s why I created the campaign #StartAsianLove instead.

CHILDREN AND ADULTS WILL FINALLY FEEL INCLUDED AND REPRESENTED BY DOLLS THAT RESEMBLED THEM

Even when my daughters couldn’t speak, their faces would light up and they would giggle with delight as I designed the dolls on my computer. It was a heartwarming experience, even during moments when I wasn’t fully satisfied with the prototypes. I would hide them around the house or in my office, and my daughters would discover them, hugging and kissing the dolls as if they were their dear companions. The sheer joy they exhibited upon seeing those happy doll faces was truly priceless.

When my youngest daughter Jasmine turned 1, we dressed her in a traditional hanbok. To my delight, my oldest daughter Joey pointed at the Korean doll and exclaimed, “It looks like Jasmine!” On another occasion, she referred to the same doll as a “princess.” It was a deeply touching moment for me because I had never imagined that Asians, including myself, could be seen as princesses.

The feedback I received from parents further affirmed the impact of my work. One parent expressed gratitude for creating a different world for their child, where they could proudly embrace their culture and heritage without the fear of being bullied or pressured to assimilate. The acknowledgment of the value of diversity was deeply meaningful to them.

Another parent expressed admiration for how Joeydolls would positively influence the lives of other girls. The representation of Asian culture was applauded, as it meant that children and adults will finally feel included and represented by dolls that resembled them. The support and well wishes I received from these parents fueled my motivation, and I am grateful for their continued support.

I WAS IN TEARS READING EACH MESSAGE BECAUSE I COULD FEEL HOW EACH PERSON CONNECTED WITH MY STORY

It was amazing to receive all the messages of support on AHN! I was in tears reading each message because I could feel how each person connected with my story and just wanted to give me that push to keep going.

I knew that my story was important. As a community, we needed to see these dolls be finally made and put in the hands of young children, and how these dolls can further impact the community on a much greater level.

I was excited about being the one to push for changing our narrative, breaking stereotypes, and deconstructing racism and colorism. These are all important changes I wanted to make in the world and all the messages solidified how important my work was.

SAMANTHA’S HOPE FOR JOEYDOLLS

My goal is to represent as many ethnicities/cultures within Asia. This will further help solidify the messaging of how beautiful and diverse Asians are! Also, I want to create boy/gender-neutral dolls too.

I hope that children (and adults!) of all backgrounds (not just Asians) will appreciate and love our dolls and what they symbolize. I also have some other fun ideas that I hope to work on that still encompass celebrating the beauty of Asian culture and diversity. 

CONNECT WITH SAMANTHA

Website: joeydolls.com

Instagram: @joeydolls

Facebook: Joeydolls

Youtube: Joeydolls

TikTok: @joeydollsco

Related Articles

2647f4a1-07b8-4f94-8f7f-415ae5d0eeae-jpeg

Stories

The Story Behind Inspire To Create Media: How Trysen Kaneshige Uses Art to Heal and Connect Community

Born and raised in Kauaʻi, Hawaii, Trysen Kaneshige never imagined that a series of brain injuries would redirect the course of his life. Art, which had once been a hobby, became his lifeline—a way to heal, process, and reconnect with the world around him.

What began as a personal form of therapy soon turned into a mission: to use creativity not only for his own recovery but to uplift his community and share stories that mattered.

As he experimented with murals, branding, and design, Trysen discovered that each project could bridge culture, healing, and connection in ways he had never anticipated. Through perseverance and collaboration, he began working with brands like Volcom, Olukai, and Soulection Radio, while also leading projects for schools, nonprofits, and community organizations across Hawaii.

From these experiences, Trysen founded Inspire To Create Media, a healing-centered creative agency that blends streetwear aesthetics, cultural storytelling, and design to create work that resonates far beyond the islands.

Finding Inspiration in Adversity

Trysen’s path to entrepreneurship was shaped by necessity and resilience. “I wasn’t able to work a regular job since I would have a lot of migraines or dealt with depression etc. It’s been challenging but I’ve learned to be resilient and not give up. What also inspired me was to create something for my community and for the next generation that is after me,” he recalls. The setbacks could have ended his creative ambitions, but Trysen chose to focus on what he could control: his art and his recovery.

Instead of succumbing to frustration, he saw opportunity in every challenge. He began creating small pieces, testing ideas, and using art as a method to regain focus, confidence, and purpose. These early efforts helped him realize that healing and creativity could coexist and even amplify one another.

What started as a personal journey of recovery soon became a mission to uplift others. Trysen wanted to leave something meaningful for his community and for the next generation, showing that creativity could transform not only individual lives but also the cultural landscape of Kauaʻi.

Overcoming Challenges Without a Safety Net

The road to building a creative business was far from smooth. Trysen faced difficult challenges that he considered walking away from everything, grappling with both the physical and emotional toll of head injuries. Each day was a battle between self-doubt, pain, and the desire to keep moving forward.

Beyond personal health struggles, he had no investors, no team, and no corporate backing. Every decision, every financial risk, and every project came solely from his determination and willingness to learn through trial and error. “If I had someone that saw what I was creating in the beginning, it would’ve been easier,” he admits.

Gratitude and persistence became his anchors. By embracing the lessons from failures and small victories alike, Trysen built a foundation that was resilient, flexible, and authentic. This mindset allowed him to continue pursuing his vision even when support was scarce and the path ahead was uncertain.

Turning Achievements Into Community Impact

Despite obstacles, Trysen’s journey is marked by achievements that combine personal growth with community recognition. He takes pride in consistently showing up, even on days when recovery felt impossible, and in taking creative risks that shaped the identity of his agency.

Inspire To Create Media has earned acknowledgment on multiple levels—from Proclamations by Mayor Derek Kawakami highlighting community murals and workshops to features in local newspapers chronicling his evolving projects. These recognitions validate his belief that creativity paired with purpose resonates far beyond personal satisfaction.

For Trysen, the real measure of success is impact. Each mural, logo, or art initiative tells a story and strengthens the connection between people and place, leaving a lasting mark on Kauaʻi’s cultural and creative landscape.

Building a Healing-Centered Creative Vision

At the heart of Inspire To Create Media is a philosophy that creativity can heal, connect, and inspire simultaneously. From large-scale murals to branding and apparel, every project is designed with intention, reflecting local culture while appealing to a global audience.

Trysen explains, “Art became my way to rebuild, reconnect, and serve. What began as personal recovery grew into a mission: to use art as a tool for transformation for myself, for my community, and for the next generation of island creatives.”

Today, Inspire To Create Media continues to expand its reach, bridging art, healing, and business. Trysen’s story proves that even the toughest setbacks can spark the most powerful creativity—turning personal recovery into a force that inspires communities, cultivates connection, and demonstrates that a small island studio can have a big global impact.

Follow Trysen’s journey:

📍 @trys.creates | @inspiretocreate.media

{"ARInfo":{"IsUseAR":false},"Version":"1.0.0","MakeupInfo":{"IsUseMakeup":false},"FaceliftInfo":{"IsChangeEyeLift":false,"IsChangeFacelift":false,"IsChangePostureLift":false,"IsChangeNose":false,"IsChangeFaceChin":false,"IsChangeMouth":false,"IsChangeThinFace":true},"BeautyInfo":{"SwitchMedicatedAcne":false,"IsAIBeauty":false,"IsBrightEyes":false,"IsSharpen":false,"IsOldBeauty":false,"IsReduceBlackEyes":false},"HandlerInfo":{"AppName":2},"FilterInfo":{"IsUseFilter":false}}

Stories

Building Meraki: How Vivian Kwan Turned Passion into Purpose

The first time Vivian Kwan realized she could build something on her own terms was during her college years in the U.S. — a time that completely shifted her perspective on what a career could be.

She found herself surrounded by students who were running side hustles, freelancing, and starting companies before graduation. It was a stark contrast to her upbringing in Hong Kong.

“Back home in Hong Kong, the path was pretty clear: study hard, land a stable job, and climb the corporate ladder,” she recalls. “But in the U.S., I met people who were building something entirely their own. That inspired me to think differently.”

Curious and driven, Vivian began experimenting — running a small photography business and creating content for fun. That experiment grew into Meraki Group, a boutique talent management agency representing a diverse roster of lifestyle creators — and now a 7-figure business built entirely from the ground up.

Redefining Success as a First-Generation Founder

When Vivian launched Meraki Group in 2021, she had no network, no outside funding, and no PR machine behind her, just the belief that creators deserved better representation.

As a first-generation Asian immigrant, Vivian was raised to stay quiet and keep her head down. “But entrepreneurship requires something different,” she says. “I had to learn to advocate for myself and my talents loudly and unapologetically.”

Without big teams or resources, she leaned into what she could control: being hands-on, transparent, and relationship-driven. That boutique approach became Meraki’s unique selling point: brands and creators know they can reach Vivian directly, and that trust has allowed Meraki to thrive against the odds. Today, Meraki has closed 300+ brand campaigns with brand partners like HOKA, REI, Shark, Columbia Sportswear, Libman, Google, and UGG.

The Challenge of Balance

Motherhood has always run parallel to Vivian’s entrepreneurial journey — two worlds that demand her heart in equal measure. In the early years of Meraki, she often found herself caught between deadlines and bedtime stories, client calls and school drop-offs. The guilt was relentless: every hour spent growing the business felt like time borrowed from her children.

But over time, her perspective shifted. She began to see that showing her kids what fulfillment looked like was one of the greatest gifts she could give them. Building Meraki wasn’t just about proving something to the industry — it was about showing her children what resilience, purpose, and self-belief looked like in real life.

“My kids deserve a mother who’s confident and happy,” she says simply. “That thought keeps me grounded when things get hard.”

A Year of Growth and Gratitude

In October, the Meraki community came to life in a way that no Zoom call ever could. Vivian and her team hosted their annual NYC dinner — an intimate gathering of creators, brand partners, and friends who had helped shape the agency’s journey. The room buzzed with laughter, warm reunions, and stories that stretched back to Meraki’s earliest days.

For Vivian, it was a full-circle moment. Many of the guests were creators she had signed during the uncertainty of the pandemic — people she had championed from afar before ever shaking their hands in person. Watching them share a table, swapping stories and ideas, felt like witnessing the agency’s spirit materialise in real life.

It wasn’t a night of flashy sponsors or curated photo ops, but of genuine connection — the kind that has quietly fueled Meraki’s success from day one. “What I’m most proud of isn’t the growth,” Vivian reflects. “It’s loyalty. Many of my creators have been with me for three or four years. In an industry where talent often comes and goes, that kind of long-term commitment means everything.”

What Comes Next

As Meraki continues to grow, Vivian is laying the groundwork for a new chapter — one that strengthens the agency’s foundation while amplifying its impact. She’s focused on expanding her team and refining systems to preserve Meraki’s signature boutique quality, even as it scales.

“I’m being intentional with this next chapter,” she says. “Before stepping deeper into consulting and mentorship, I want to make sure the agency continues to run with the same care and creative integrity it was built on.”

With that foundation in place, Vivian plans to open limited consulting slots and launch educational programs for creators and emerging talent managers. Her goal is to nurture the next generation of creative leaders — empowering them to build with heart, purpose, and the courage to redefine what success can look like.

Follow Vivian’s journey:
📍 LinkedIn | Instagram

Color - Anise Health 27710_2 (1)-jpg

Stories

The Founders Behind Anise Health: How Two Women Are Reimagining Mental Health for the Asian Community

When Nisha Desai and Alice Zhang met at Harvard Business School, neither of them expected that a casual conversation about their frustrations with therapy would spark the idea for something much bigger.

As they juggled graduate school and their own mental health, they often felt therapy wasn’t built for people like them – they spent more time explaining their background to their therapists than actually healing. 

They realized it wasn’t just them – there’s a gap in mental healthcare that left many in the Asian and multicultural community feeling unseen and misunderstood.

That shared realization became the seed for Anise Health: a platform built to make therapy culturally attuned, accessible, and truly effective for the AAPI community.

A Problem They Both Knew Too Well

Before their paths crossed, both founders had already seen the same issue from different directions.

Nisha, who grew up in Florida in a family of healthcare entrepreneurs, had always been drawn to questions of access and equity in care. After studying finance and marketing at the University of Pennsylvania’s Wharton School and earning her MBA from Harvard, she worked in healthcare investing and later in digital product management at Humana. It was there, while helping build a mental health app, that she started hearing a troubling pattern from thousands of users – the same barriers she had personally faced.

Nisha recalls that people weren’t saying therapy didn’t work. They were saying it didn’t fit, that they didn’t feel understood.

Alice, meanwhile, came to the same conclusion through her own deeply personal experiences. Born in China, raised across Japan and Canada, and now based in New York, she calls herself a “third culture kid.” Her multicultural background gave her adaptability, but also a sense of never fully belonging anywhere.

That feeling resurfaced when she sought therapy during business school. Despite being fluent in English, she found herself translating her own emotions for her therapist – explaining why criticism from parents felt like love, or why pursuing excellence felt non-negotiable.

Alice remembers feeling exhausted after each session, explaining her background again and again, and leaving each time feeling unseen.

Alice Zhang (left) and Nisha Desai (right)

Building a Culturally Grounded Model of Care

After that pivotal conversation at Harvard, the two women began mapping out what culturally attuned mental health care could look like. They spoke to clinicians, patients, payors and community leaders, testing how cultural nuance could be integrated into evidence-based therapy and coaching.

They envisioned a new kind of care model: one that didn’t require clients to educate their therapists or set aside their cultural identity at the door. Instead, therapy would start from a place of understanding.

“Alice and I really built Anise to be what we believe our community has needed during our upbringing. What we kind of wished for ourselves through our own personal journeys with therapy.”

But building what didn’t yet exist came with challenges. They had to prove — to investors, clinicians, and even the broader healthcare system — that cultural context wasn’t just a “nice to have,” but essential to effective care. Many mental health professionals hadn’t been trained to deliver culturally adaptive therapy, so Anise Health had to design that framework from the ground up: provider training programs, accurate diagnostic tools, tailored care plans, curated resources and a scalable model for personalized, culturally attuned care.

Their persistence paid off. What started as late-night brainstorming sessions between classes evolved into a fully fledged mental health platform that blends clinical rigor with cultural empathy.

Growing the Movement

Since its founding, Anise Health has facilitated over 10,000 paid appointments and built a network of 60+ licensed providers across multiple states. The company is now expanding through insurance partnerships that make culturally attuned care more affordable and accessible.

Behind the scenes, Nisha leads operations and product design, while Alice drives partnerships and provider training.

Their complementary strengths, coupled with a shared sense of purpose, have helped Anise Health raise $6.4 million in funding and gain recognition as one of the top 10 most innovative Asian Pacific-led companies to watch by NYSE, Y Combinator, and Gold House.

Redefining the Future of Mental Health for Asian Communities

For both founders, Anise Health’s success goes beyond numbers. It’s about shifting how mental health is understood and delivered, starting with a community that has long been underserved and stigmatized.

“Our goal isn’t just to make care available,” Nisha says. “It’s to make it effective, culturally relevant, and sustainable within the healthcare system.”

By creating a new gold standard of culturally attuned care, Nisha and Alice aren’t just helping Asian Americans access therapy that finally feels like it speaks their language – they’re reimagining what inclusive mental health care can look like for everyone.

Learn more about Anise Health at anisehealth.co

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

Stories

Angel Zhen Built a $500K Solo CPA Firm and Redefined Success

From Public Accounting to Personal Freedom

For most people in the accounting world, success looks like a corner office, a big team, and an endless stream of clients. For Angel Zhen, CPA, MST, success meant something entirely different — independence.

“I wanted to build something that valued freedom, quality, and impact,” he says. “After years in public accounting, I saw how the system rewarded long hours over real results. I knew there had to be a better way — to build a high-performing firm without sacrificing your life.”

That clarity led Angel to found Pasadena Tax CPA, a one-person practice that now generates over $500,000 in annual revenue and serves more than 300 clients nationwide. Angel’s work has earned national recognition from both CPA.com and the AICPA, including being named a 2025 Innovative Practitioner Award Finalist and 2025 Leadership Academy Selectee.

From Public Accounting to Personal Freedom

Turning Loss into Leadership

Angel’s story didn’t begin with business success. It began with loss.

“In April 2020, my dad passed away unexpectedly,” he recalls. “Because COVID hit and I was deep in tax season, I didn’t get to see him one last time. That moment changed everything — life, time, and purpose.”

Like many in Asian families, Angel describes his father as the pillar — the provider and decision-maker everyone looked up to. When he passed, Angel knew it was his turn to step up.

He moved back home to Rosemead, California, to take care of his mom and rebuild his life. What began as a moment of grief became a defining transformation. “Starting over during a pandemic forced me to innovate to survive,” he says. “I turned loss into fuel and fear into focus.”

Five years later, that focus became a thriving solo CPA firm built on innovation, strategy, and heart.

“There’s a Chinese saying, 苦尽甘来 — after bitterness comes sweetness,” Angel says softly. “Every struggle built the clarity, strength, and mindset that led me here today.”

Challenging the Traditional CPA Model

Angel’s biggest challenge wasn’t the market — it was his own mindset. As an Asian CPA, he grew up with messages about safety and stability: work hard, follow the rules, don’t take risks. But entrepreneurship demanded something different.

“I had to unlearn the belief that success required a big team, long hours, or a corporate ladder,” he explains. “I built systems, automations, and pricing models that gave me confidence and time back.”

Those systems didn’t just make him efficient — they made him exceptional. Today, Pasadena Tax CPA is recognized as one of the most efficient solo CPA firms in the nation, a model of what’s possible when technology meets intention.
His book, The Profitable Solopreneur Playbook, expands on that mission — teaching other CPAs and solo business owners how to build practices that generate both profit and freedom.

Challenging the Traditional CPA Model

Redefining Success in the Modern Asian American Dream

Angel’s success challenges a long-held cultural narrative — that stability and ambition are mutually exclusive. His mission is to show Asian professionals that they can have both.

“For the Asian community, I want to normalize the idea that you don’t have to choose between stability and ambition,” he says. “You can honor your roots while building your own path.”

Through mentorship, education, and storytelling, he’s helping others reclaim the idea of financial independence — not as a luxury, but as a form of empowerment. His philosophy is simple but powerful: “Build with intention, clarity, and courage.”

A Beacon of Innovation and Leadership

Angel’s recognitions from CPA.com and the AICPA are more than professional honors — they’re milestones in a larger movement to modernize the accounting industry.

“Being recognized by CPA.com as one of the most innovative practitioners isn’t just about accounting,” he says. “It’s about leadership, legacy, and resilience.”

His nomination for the 2025 Innovative Practitioner Award celebrates his ability to merge technology and empathy — running a fully remote, tech-driven practice that still feels deeply personal.
🗳️Vote for Angel Zhen, CPA → cpa.com/innovative-practitioner

Rooted in Legacy, Driven by Purpose

What drives Angel today isn’t just revenue or recognition — it’s the promise he made to himself after his father’s passing: to live with intention.

“I’m proud of building a $500K+ one-person CPA firm from scratch — without a team, referrals, or outside funding,” he reflects. “It’s proof that with clarity, systems, and consistency, one person can do extraordinary things.”

Beyond his business, he continues to inspire thousands of professionals across CalCPA, Asian Hustle Network, and beyond — showing that even in an industry built on rules, creativity and freedom can lead the way.

Rooted in Legacy, Driven by Purpose

About Angel Zhen, CPA, MST

Angel Zhen is the founder of Pasadena Tax CPA, a one-person firm serving clients nationwide with a focus on tax strategy, clarity, and efficiency. He has been recognized by CPA.com as a 2025 Innovative Practitioner Award Finalist and by the AICPA as a 2025 Leadership Academy Selectee. Angel is also the author of The Profitable Solopreneur Playbook, helping others design businesses that create both wealth and freedom.

🗳️Vote for Angel Zhen, CPA as the 2025 Innovative Practitioner

https://www.cpa.com/innovative-practitioner

Connect with Angel Zhen

LinkedIn: linkedin.com/in/angelzhencpa 

Website: www.pasadenatax.cpa