Stories

July 11, 2023

SHARE:

Nhut Cao is living proof that with consistency and the right plan, you will get there.

Despite facing numerous challenges while chasing his true calling, Nhut “Justin” Cao refused to be defeated by setbacks and never lost sight of his goals. His story is not simply about winning, but also about not letting the failures hold him back. You may want to grind harder after reading about his life. 

In 2014, Nhut Cao made a life-changing decision to leave his home in Vietnam and move to the United States. Despite being deeply familiar with and accustomed to his old life, he made the difficult decision to leave everything behind and start a brand new life from scratch. He got into a decent college, and earned scholarships, hoping to follow the traditional American dream of getting a stable 9-5 job and settling down. But that kind of path didn’t make him happy.

So he dropped out of school and decided to pursue entrepreneurship full-time. He tried many different businesses – from garage sale hunts, reselling and flipping items, tutoring, nail tech, and selling goods from America to Vietnam.

One day, he decided to take a leap of faith and entered into Amazon FBA. Despite all the negativities circulating on the internet about Amazon FBA that time and his fear of failing, he still risked everything to go for it.

Follow along as we delve into Nhut Cao’s journey towards pursuing his dreams.

I SAW MANY PEOPLE BUILDING AN EMPIRE ONLINE BACK THEN WITH A HIGH 5 TO 6 FIGURES MONTHLY — AM I BEING TOO LATE TO THE PARTY?

I learned about Amazon FBA through a stranger in an online forum, the BrickSeek Deals Group for resellers. I always wondered how he could make money flow into his wallet so easily.

It didn’t take me long before I searched “How to sell on Amazon” on Google and Instagram. I saw many people building an empire online back then with a high 5 to 6 figures monthly. The first thing that came to my mind at that time was “Am I being too late to the party?”

I fell deeper into the rabbit hole and found myself searching Youtube on how to get started. But the more I looked, the more I stumbled upon negative opinions, including:

“Amazon is overly saturated,”

“It’s impossible to make money with Amazon FBA in 2015”

“Don’t try or you’ll dive straight into failure!”

As a young entrepreneur, I was too scared to fail at that time, so I blindly believed them.

I delayed my plan until two years later, after the burnout of being constantly on-the-run sourcing for products through garage sales, going to Walmart at 1 am trying to snatch some discounted laptop BrickSeek deals to only make an insignificant amount of profit, I was mentally and physically exhausted from the reseller hustle and being the one-man team from sourcing to listing, fulfilling orders to customer services. I escaped the rat race with the hope of earning my time back for my family and loved ones, but this life is draining me even more. 

I finally gave in to the idea of risking it all to Amazon FBA. I remembered telling told myself:

“After all, what do I have left to lose as an immigrant? Nothing.”

“I don’t want to keep trading my time for money as a reseller.”

“I don’t want to continue being a one-man team doing all the work myself. If I ever fail, I still have time to make it back with more experience rather than regret not doing it”

Then I scooped up all of my savings and liquidated everything I had to start my Amazon FBA. And the rest was history.  

BUT YOU KNOW WHAT IS THE BEAUTIFUL THING ABOUT BEING AN IMMIGRANT? WE DON’T GIVE UP EASILY.

It was not as easy and beautiful as many other Amazon gurus portrayed it to be on social media. I was constantly making a bunch of mistakes as a new seller and sometimes fell into the trap of self-doubting for not being able to make it drift in.

I learned everything I could from Youtube. I bought courses. I signed up for classes. But after all the hard work, there was still no sign of payoff. But you know what is the beautiful thing about being an immigrant? We don’t give up easily.

I paused to rethink all of my problems and tried to seek credible information from books and the internet to solve them. Then it finally hit home to me that maybe I was too invested in the ‘how’ when instead I could start with the ‘who’.

So I started to widen my circle, find more people who were truly making money on Amazon FBA and work for them for free. In exchange, I could build a long-term, win-win relationship with them. I could ask them for help and be always surrounded by experienced sellers.

But certainly, success won’t come overnight. There were days, weeks, and even months of not seeing any progress or result. I couldn’t find a product. I couldn’t make a sale. Being overwhelmed with bad reviews no matter how much I tried to improve the quality.

I applied many methods to overcome the challenges, such as celebrating even the smallest wins every day; or breaking my biggest goal into smaller, more manageable ones. However, the principle that helped me the most during this trying time was the 1% each day approach. 

Even on the most exhausting days, I am committed to spending at least 15 minutes on my business. By consistently dedicating time to my store, I developed a habit of working towards my goals, which can help me stay motivated and focused even during challenging times. And as I made progress, I found that my motivation and momentum increased, making it easier to stay on track and achieve even more.

Finally, in 2019, I was able to bring in close to $500k in revenues by 2019, thankful that I didn’t give up on myself.

STRATEGIES TO STAY COMPETITIVE IN THE CONSTANTLY EVOLVING AMAZON, ACCORDING TO NHUT

  • Put data over emotions: When making business decisions, it’s important to rely on data and facts rather than emotions or assumptions. 
  • Surround yourself with experienced sellers: Building a network of experienced sellers can provide you with valuable insights and knowledge that can help you make informed decisions and stay ahead of the competition.
  • Enhance your social presence: Building a strong social identity can help you connect with your customers, build brand awareness, and enhance trust. 
  • Stay away from selling me-too products: Selling unique or innovative products can help you stand out in the crowded Amazon marketplace. Focus on offering something new and different that solves a problem or fulfills a need for your customers.
  • Do not rush into the game without researching: Never think that you have known it all. There’s always something to learn, especially in the ever-changing environment of e-commerce like Amazon.

MAKING MONEY IS NO LONGER MY PRIORITY

As a seasoned Amazon FBA seller, making money is no longer my priority. Instead, I’m driven to give back to my community. As the saying goes, we attract what we want, and I have been fortunate enough to connect with like-minded individuals who share my passion for helping others.

My team in Vietnam connected me with local authorities to aid those in need and support me in every step of this ‘paying it forward’ journey. I am also proud to say that my mentees have used the financial power they earned by learning from my secrets, to donate to many less fortunate lives. Isn’t it incredible how we can use our skills and resources to make a positive impact on the world around us? 

TAKE A CHANCE

If I could go back in time, I would tell my younger self to trust in his abilities more. When I was starting, I got scared by all the negative things people were saying about Amazon and ran away in fear of failure. But once I learned to trust in myself, even when things were tough and I wasn’t making money right away, I was able to stay focused and keep pushing forward.

And that’s also what I want to say to anyone who’s still scared to take a chance. The hardest thing to overcome usually isn’t a lack of money or support from others – it’s the doubts and fears in your head. But you have to step outside of your comfort zone to make progress and grow.

So take that chance – believe in yourself, and remember, life starts outside your comfort zone!

CONNECT WITH NHUT

Find more about Nhut’s story at:

Instagram: @justinthehuncho @nhutcao

Website: amzshifu.com

Related Articles

Image Source tinhte.vn

Uncategorized

Google Data: Nearly Half of Gen Z Searches on TikTok Rather than Google

TikTok, which is the social media app that is expanding at the fastest rate, has seen its user base skyrocket over the past few years.

A Google executive has confirmed that the format of TikTok is changing the way that young people conduct internet searches, and Google is working to keep up with these changes. 

According to data that was initially discovered within Google and reported by TechCrunch, nearly 40% of members of Gen Z prefer to search using TikTok as well as Instagram rather than Google Search and Maps when they are looking for a place to eat lunch.

Google has now confirmed this figure to Insider and has acknowledged that they face stiff competition from a variety of sources, including general and specialized search engines, as well as apps that are designed specifically for searching. 

It is also predicted that TikTok’s advertising revenue will overtake YouTube by 2024, according to Insider Intelligence.

Google has outlined the modifications it intends to make to its search engine in order to appeal to a younger audience. One of these adjustments is the addition of a feature that will allow users to pan their camera over an area and obtain instant information about multiple objects in a wider scene.

Image Source king5.com

Uncategorized

Former King 5 Anchor Lori Matsukawa Receives One Of Japan’s Highest Honors

Lori Matsukawa, a former Hawaii resident, and Seattle news anchor received the ‘Order of the Rising Sun Sun, Gold and Silver Rays’, one of Japan’s highest honors.

The award was for her contribution to promoting Japan-U.S. friendship. “This is a true honor and thrill for me because for the last several years, I’ve been really working hard to connect people in Japan and people in the United States on a person-to-person basis,” Matsukawa told KING 5.

The award was more generally bestowed upon distinguished members of the Japanese military since 1875, but in 2003, the honor was extended to women.

Matsukawa was a well-known journalist for the Seattle media and KING 5, as well as a former president of the Japanese Cultural & Community Center of Washington. She brought to light important events in Japanese American history, particularly those that occurred during World War II, through her reporting.

Her Emmy-award-winning documentaries centered on the detention of Japanese people in the Pacific Northwest during World War II.

Matsukawa was also instrumental in founding a chapter of the Asian American Journalists Association.

King County has designated June 29, 2019, as Lori Matsukawa Day in honor of her retirement.

Image Source planetnewspost.com

Uncategorized

Renowned NYC Little Tokyo Restaurateur Faces $95M Sexual Assault Lawsuit

A $95 million lawsuit has been filed against a restaurant owner behind several top East Village Japanese restaurants, Shuji Bon Yagi for allegedly sexually assaulting an employee this winter. 

The lawsuit was filed by Nozomi Horikoshi, a top executive at Yagi’s restaurant group T.I.C., who claims Yagi allegedly assaulted her while she had passed out after a night of drinking and could not consent, according to the New York Post.

According to the allegations made in her file, Horikoshi, who has been employed by the well-known restaurateur for close to a decade, stated that he invited himself to celebrate the birthday of another female colleague “knowing that his wife was in Japan throughout the weekend.”

Horikoshi claimed that her boss forced her into a taxi sometime after 2:00 a.m. and then began groping, caressing, and attempting to kiss her when she was very intoxicated. She “tried to push Yagi off her and told him to stop, but due to her level of intoxication, the plaintiff eventually lost consciousness inside the taxi,” the filing alleges.

Yagi reportedly drove her directly to his residence on West 58th Street, as obtained from the GPS information from Horikoshi’s cell phone. Horikoshi ultimately awoke with her employer allegedly resting on top of her while she was naked from the waist down.

“I realized I was naked from the waist down … that was so embarrassing.” The 51-year-old married mother of three told the New York Post, “I was like what happened? I have to go home. I knew that something happened already,” she continued. “There was a feeling of shame.”

Horikoshi’s attorney claimed the lawsuit was about “power and accountability” for Yagi, a high-profile businessman renowned for influencing Japanese cuisine in New York.

Dubbed an “East Village ambassador for Japanese cuisine” by the New York Times, Yagi’s restaurants include Rai Rai Ken, Cha-An, Sobaya, and Bar Decibel.

Sinful Treats

Uncategorized

Recession, Pandemic Won’t Stop This Momma Baker For Taking On New Opportunities

Have you ever thought of opening a business during a recession? How about during the pandemic? Well, this lionhearted momma just did that!

Filipino-American Mariel Black started her baking business, Sinful Treats, in June 2009, at the peak of the recession — everyone thought she was crazy to start a business at that time. She had only one product to sell, some unknown Filipino pastry called ‘Food for the Gods’. “No one knew what it was. I had to tell people, ‘it’s like a blondie with dates and walnuts’” she said. Starting out as an online bakery, she gave out samples to whoever was open to trying her product. People never heard of it, but once they tasted it, they loved it! 

Because everyone was hurting during the recession, she found that people were more inclined to help each other. Soon, a few coffee shops agreed to carry her products, and she also kept selling online.

“This photo marks the beginning of our Sinful Treats adventure. My boys have been involved since Day 1.” -Mariel

Her big break came in 2011 when the Railroad Museum in Old Sacramento ordered 19,800 Snickerdoodle cookies for their main holiday event, The Polar Express. A year before that, she took her 4-year-old son on the train ride, where they served cookies and hot cocoa just like in the movie, Polar Express. He took one bite of the cookie, then he told her that she should make the cookies. “Ah, the power of suggestion, from a 4-year-old!” Mariel exclaimed. 

She talked to the coordinators and gave them cookie samples and they loved them. The following year, they ordered 19,800 Snickerdoodles. “I said YES, even if at that time,” she said, “I had no kitchen and no employees to help me. I had a couple of months to figure out how to make it happen.”

She rented a kitchen in a restaurant at night and asked friends to help, “I had a crew of 5 people. Like little elves, we’d bake all night while the restaurant was closed.” They only had one oven with 2 racks, only able to bake 48 cookies every 12 minutes. The cookies were baked from scratch, scooped by hand, packaged individually, sealed with a heat sealer, and labeled — all 19,800 of them! 

“It was the most exhausting but exhilarating experience. It was then I knew that I loved the thrill and pain that came with being a business owner.” She’s been baking for the Railroad Museum since then.

“Ah, the power of suggestion, from a 4-year-old!”

-Mariel black

Sinful Treats grew to have its own retail location a few years later and became a full-service bakery and catering company. They created and launched their first baking mix in 2015 with their signature product, “the treat that started it all” — Food for the Gods Baking Mix.

The year 2020 would have been their 10th year baking for the museum, “but 2020 had a different plan for all of us” she said. All of their Fall and Holiday events have been canceled. “Being in the baking business, our fourth quarter is when we make the most. Suddenly, all of it was gone. Having survived and thrived during the recession, I can honestly say this year, this pandemic is a lot harder than the recession.”

But the lockdown didn’t stop Mariel to continue her passion, rather she pursued another idea – to have a one-stop shop for baked goods. “Recession, pandemic, lockdowns won’t stop me. There are always opportunities even in the worse scenarios.” 

In October 2020, she launched an online marketplace where local bakers can sell their products and grow their small businesses. Sinful Treats is now home to the best local brands. Mariel’s goal is to empower small business owners, especially women and minority-owned businesses. All Bakers and Food Makers who have something special and have unique products to offer are welcome to join, “The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.” They ship cakes, cookies, desserts, and gourmet food across the United States.

Sinful Treats’ Business Partners

“The food industry is already very competitive, but we are stronger together. So my hope is that through this marketplace, we can all help each other grow.”

-Mariel black

“Everything I have worked for seemed to be a stepping stone to what I’m doing now,” she said, “Having a brand that’s already established, a working website, products that have been tried and proven, years of networking and relationship building, all of this and more are now helping to make this new path easier to take and faster to grow.”

Mariel always gets a thrill watching businesses grow, she also shares over a decade of her experience and wisdom with new small business owners. “I love baking, but my real passion is business”. She guides her marketplace sellers with what they need; teaching them about branding, pricing, basic accounting, packaging, shipping, and even how to improve their products and come up with new ones.  

“I always tell my kids, when something bad happens, it’s usually a blessing in disguise,” she added, “True entrepreneurs find opportunity even in the worst scenarios.” 

Website: sinfultreats.net

Instagram: @sinfultreats

Facebook: Sinful Treats

Twitter: @SinfulTreats